Watch finish of Stage 11 of Tour de France in Tours before heading off on three-day, 300 mile ride

The charity Right To Play, which counts former world champion Mark Cavendish among its celebrity supporters, has launched its 2013 Tour to London bike ride, covering 300 miles over three days.

The trip lasts from 11th to 14th July, starting in Tours where participants will watch the finish of Stage 11 of the Tour de France – and perhaps a Cavendish sprint win – before heading off on the first leg of the journey to London.

It’s the fourth time that Right to Play has staged the ride – last year’s started in Liège, scene of the Tour’s Grand Départ – and retailer Cycle Surgery has been brought on board to provide additional support for the 200 riders expected to take part in 2013.

Registration is £150 plus a £100 travel supplement, and there is a fundraising target of £1,000.

Cavendish himself visited Tanzania earlier this month to see the charity’s work at first hand, and you can find out more about Right To Play and the 2013 Tour to London ride on its UK website.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.