Support road.cc

Like this site? Help us to make it better.

news

Updated: Nike and Trek end Lance Armstrong contracts, disgraced cyclist steps down as Livestrong chairman

Disgraced former cyclist will stay on board of charity he founded in 1997

A number of companies that sponsored Lance Armstrong have moved to distance themselves from him today. The most prominent are sportswear giant Nike, which announced that it has ended its association with him due to "seemingly insurmountable evidence" that he doped during his career and "misled" the company "for more than a decade," and Trek Bicycles, whose recent history is inextricably linked with Armstrong's now-nullified Tour wins.

The news came shortly after Armstrong himself said he is stepping down as chairman of Livestrong, the charity also known as the Lance Armstrong Foundation, which he founded after in 1997 after surviving cancer.

Electronics retailer RadioShack has confirmed it has no current sponsorship deals with Armstrong, without confirming when the last one finished, and said it has ended his relationship with him, and Anheuser-Busch, which owns the Michelob Ultra brand of beer he endorses, has said it will not be renewing his current three-year deal when it expires at the end of the year. 

According to the Wall Street Journal, Easton Bell, owner of Giro whose helmets Armstrong uses and endorses, has also dropped him today, although like Nike, it will continue its asociation with Livestrong. Eyewear firm Oakley is said to be reviewing the situation.

According to research cited by the Wall Street Journal, Armstrong's pulling power as a celebrity spokesman - and consumers' trust in him - has plummeted in recent years. Quoting data from a specialist firm that tracks that data through consumer surveys, it says he was ranked 60th in June 2008 but had fallen to 1,410th by September 2012.

That was after USADA said it was banning him for life, but it's the subsequent publication of its reasoned decision, and the detailed evidence it contains, that appears to have irreperably damaged the Armstrong brand.

In a statement published on its website, Nike said: "Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance enhancing drugs in any manner.

It added: "Nike plans to continue support of the Livestrong initiatives created to unite, inspire and empower people affected by cancer."

Nike, which yesterday was awarded the high-profile contract to supply the International Olympic Committee until 2016, replacing its bitter rival Adidas, has come under pressure over the past week to affirmin its commitment to clean sport by distancing itself from Armstrong following publication by the United States Anti-Doping Agency (USADA) of its Reasoned Decision against the man who won the Tour de France seven times.

A number of media outlets reported testimony yeterday from Greg Lemond's wife Kathy given during a deposition in the SCA Promotions case in 2006 that Nike had paid former UCI President Hein Verbruggen $500,000 to cover up a positive test by Armstrong in 1999, a payment she said she had heard about from his former mechanic.

Nike strongly refuted the claim that any such payment had ever been made, saying in a statement yesterday: "Nike vehemently denies that it paid former UCI president Hein Verbruggen $500,000 to cover up a positive drug test. Nike does not condone the use of illegal performance-enhancing drugs.”

Yesterday also saw a protest outside Nike's headquarters in Oregon led by former pro cyclist Paul Willerton, who raced alongside Armstrong for the US national team in the 1992 world championships, the year before Armstrong won the rainbow jersey in Oslo.

Willerton, who left the sport due to his disillusionment with doping, joined fellow protestors in urging Nike to reconsider its decision to stand by Armstrond despite the evidence published by USADA.

Another major sponsor of Armstrong, Trek, said in a release today, “Trek is disappointed by the findings and conclusions in the USADA report regarding Lance Armstrong. Given the determinations of the report, Trek today is terminating our longterm relationship with Lance Armstrong. Trek will continue to support the Livestrong Foundation and its efforts to combat cancer.” Armstrong is believed to be a Trek shareholder, and many believe that it was pressure from the Texan that led in part to Trek dropping the Lemond brand; indeed, Betsy Andreu's affidavit recalls a conversation with Armstrong: “Lance said: ‘I’m going to make one call to John Burke and fucking shut him up.’ I asked who John Burke was and was told he owned Trek, the bike company that sponsored Lance as well as made Greg LeMond’s bikes.”

Oakley is another company associated with Armstrong  that has faced calls to clarify its position.

Regarding Armstrong's decision to step down from his role with his charity, according to a statement from him obtained by Associated Press, he made his decision so that the charity can focus on its work with cancer victims, rather than it being overshadowed by the continuing fallout from the United State Anti Doping Agency's investigation which resulted in him being banned for sport for life.

"This organization, its mission and its supporters are incredibly dear to my heart," said Armstrong in his statement, quoted in the New York Post. "Today therefore, to spare the foundation any negative effects as a result of controversy surrounding my cycling career, I will conclude my chairmanship."

According to spokeswoman Katherine McLane, vice-chairman Jeff Garvey, who was chairman of the charity when it was founded 15 years ago this week, will take over responsibility for the organisation's strategic planning. Armstrong will remain on the Livestrong board.  

LIvestrong's 15th aniversary is due to be celebrated by a series of events in the coming days in Armstong's home city of Austin, Texas, including a gala event on Friday evening that is scheduled to include appearances by long-time supporters Robin Williams and Ben Stiller.

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

Add new comment

45 comments

Avatar
Seoige | 11 years ago
0 likes

The sport of cycling will endure way beyond LA. There are the Greg Le Mond of this world that we can be proud of and if they take decisive action now, the sport will blip on the radar and move forward. I don’t believe for one minute Nike paid 500k to UCI for a cover up. I reckon they simply made a payment, if any , simply to sponsor the sport. As for Trek who make good bikes they have drunken from the poison chalice and inexhonorably linked. Where Nike is a Global brand and more generic, Trek on the other hand is more specific. Their PR department will have to do a lot better then simply following the herd from this outfall. If one owned a trek bike at a cycling club you would have to snigger. You could not resist the tempatation and joke, 'I hope you are not on EPO today'. If they do not get ahead of this like a huge advertising promotion with clean well known cyclists, I fear they are doomed for failure. Right now I would not buy a Trek bike if my life depended on it. I would go as far as having to say that they would have to sue and give the proceeds to youth cycle groups to curry any favour with me. I do not want my kids growing up thinking that if they wanted to be competitive or venture into the world of cycling that they would have to inject themselves with epo or any other damn drug. The physical nature of the sport is demanding enough without condoning drug use in a clandestine fashion. Cycling promotes healthy living not the converse. First time I stepped out on a bike a year ago after 5km wobbly knees….a year later 100km not a bother. And starting to go to tours, I may not be Lemond but have a go. I have never seen a more helpful team effort then amongst cyclists. Now the whole family participate and they love it right down to the 5 year old.

As for the Live Rong foundation I wouldn’t give a penny farthing to them if I was dying from cancer. Just cause he stepped down does not mean he is not taking a salary. Does anyone actually know where the money goes from this foundation. They have a good pr campaign collecting it but as for distributing it.

I could envision LA threatening Trek and poor little Emma by making here out to be a harlot just to hide the truth.. What he did not bank on whas the resilience of Tygart and the USADA and the fact that we cyclists are in our tens of millions, engineers, lawyers, doctors, factory workers, unemployed. We all have a voice and it is our money that makes this world go round. What! Is he going to sue us all because we have an opinion. The reasoned decision by Tygart and the USADA was in fact reasoned. If I was empanelled on a jury I would vote guilty because the evidence is overwhelming. Like most I had my reservations and I gun for the underdog but I will readily accept I was wrong. Tygart did not simply launch an Exocet missile he launched a nuclear strike.

I like Pat McQuaid I think he is an eloquent speaker but for one moment to believe for he was not complicit in the whole debacle not a chance! And I also kissed the blarney stone. As for Verbruggen he should be in an old peoples home. He is so beligerant. Effective change will happen by getting rid of the old guard. Personally I would go for Greg LeMond as UCI president and cut a deal. In one foul swoop they will achieve credibility. And double the resources of WADA

I see no reason why we can not come out on the bright side of this whole affair. We take effective action now, we secure our children’s future.

As for LA he is proven to be a liar, bully and a cheat. I will have nothing to do with him or his sponsers.

Avatar
Argy replied to Seoige | 11 years ago
0 likes
Seoige wrote:

The sport of cycling will endure way beyond LA. There are the Greg Le Mond of this world that we can be proud of and if they take decisive action now, the sport will blip on the radar and move forward. I don’t believe for one minute Nike paid 500k to UCI for a cover up. I reckon they simply made a payment, if any , simply to sponsor the sport. As for Trek who make good bikes they have drunken from the poison chalice and inexhonorably linked. Where Nike is a Global brand and more generic, Trek on the other hand is more specific. Their PR department will have to do a lot better then simply following the herd from this outfall. If one owned a trek bike at a cycling club you would have to snigger. You could not resist the tempatation and joke, 'I hope you are not on EPO today'. If they do not get ahead of this like a huge advertising promotion with clean well known cyclists, I fear they are doomed for failure. Right now I would not buy a Trek bike if my life depended on it. I would go as far as having to say that they would have to sue and give the proceeds to youth cycle groups to curry any favour with me. I do not want my kids growing up thinking that if they wanted to be competitive or venture into the world of cycling that they would have to inject themselves with epo or any other damn drug. The physical nature of the sport is demanding enough without condoning drug use in a clandestine fashion. Cycling promotes healthy living not the converse. First time I stepped out on a bike a year ago after 5km wobbly knees….a year later 100km not a bother. And starting to go to tours, I may not be Lemond but have a go. I have never seen a more helpful team effort then amongst cyclists. Now the whole family participate and they love it right down to the 5 year old.

As for the Live Rong foundation I wouldn’t give a penny farthing to them if I was dying from cancer. Just cause he stepped down does not mean he is not taking a salary. Does anyone actually know where the money goes from this foundation. They have a good pr campaign collecting it but as for distributing it.

I could envision LA threatening Trek and poor little Emma by making here out to be a harlot just to hide the truth.. What he did not bank on whas the resilience of Tygart and the USADA and the fact that we cyclists are in our tens of millions, engineers, lawyers, doctors, factory workers, unemployed. We all have a voice and it is our money that makes this world go round. What! Is he going to sue us all because we have an opinion. The reasoned decision by Tygart and the USADA was in fact reasoned. If I was empanelled on a jury I would vote guilty because the evidence is overwhelming. Like most I had my reservations and I gun for the underdog but I will readily accept I was wrong. Tygart did not simply launch an Exocet missile he launched a nuclear strike.

I like Pat McQuaid I think he is an eloquent speaker but for one moment to believe for he was not complicit in the whole debacle not a chance! And I also kissed the blarney stone. As for Verbruggen he should be in an old peoples home. He is so beligerant. Effective change will happen by getting rid of the old guard. Personally I would go for Greg LeMond as UCI president and cut a deal. In one foul swoop they will achieve credibility. And double the resources of WADA

I see no reason why we can not come out on the bright side of this whole affair. We take effective action now, we secure our children’s future.

As for LA he is proven to be a liar, bully and a cheat. I will have nothing to do with him or his sponsers.

LeMond for UCI president!? I like that idea!!!  1

Avatar
Seoige replied to OldnSlo | 11 years ago
0 likes

You are probably right oldnslo, that makes a lot of sense to me. On a lighter note check out twitter #newliggettisms. These guys are so cool. It is the funny side of life.  21

Avatar
Karbon Kev | 11 years ago
0 likes

Trek finally bites the hand that feeds them ....

Avatar
ElCynico | 11 years ago
0 likes

thanks, Simon_MacMichael, for posting that link.

One of the reporters claims it was ''unthinkable '' in 2005 that this was going to happen. Which left me a bit ?????

I mean How, just how, Is/was it possible, when you bear in mind the Bassons and Simeoni incidents, to consider for even one second that this man was clean? And, by extension, that any of them were clean?

I suppose it's easy to fool people if they want to believe.

Avatar
Paul J | 11 years ago
0 likes

I'm curious about the Charly Mottet comment too. I've just read Willy Voet's book and he suggests Mottet was one of the very few clean ones.

Also interesting from that book is that his descriptions of kermis races ring so close with Kimmage's - right down to the riders having a common doping "pot".

Avatar
Ciaran Patrick | 11 years ago
0 likes

What I find sad for the sports is that there seems to be no end to this. The whole saga is brought down to basic levels. The UCI never seem to want to get it right and many have said above there is a need for a radical new leader. A positive revolution if you want.

The other problem that disturbs me is the actions of doping bodies like the USADA - They have there own agenda that is not related to the good of the sport and justice. For cyclist to get 6 months suspension and then continue riding and no prison term and conviction for past misdemenours when riders caught today get 2 year bans.

I can't get my head around the idea that to go after one man and define that one man as the absolute centre and manager of every single drug taking and attitude. It was going on before LA and unfortunately after LA.

The system is not transparent and you can't trust what you see. Take Contador for example or the avoidance of Valverde for 2 years. If I hear that someone has been caught doping I do now query this. The whole system is suspect and needs revolution so it is transparent and fair for all. Every party has a vested interest that is separate from the good of the sport.

On another note its a shame with regards LA and Livestrong cancer charity which he did so much for so many. So much good has come out of these charities but to achieve it through doping makes for an oxymoron in my feelings regarding this. Well we will still support the livestrong brand for what it stands for in our business regardless of what LA did.

Avatar
lushmiester replied to Simon_MacMichael | 11 years ago
0 likes

Simon_MacMichael wrote:

I think Nike's use of the word "misled" is very interesting. Breach of contract?

Was wondering what the termination clause(s) in the contract was like? after Nike had said that they would continue with Armstrong only a week ago.

Just out of interest how many sporting goods companies make donations to anti doping organisations. I'm assuming that these organisations are not for profit?

Avatar
Lacticlegs replied to Ciaran Patrick | 11 years ago
0 likes
Ciaran Patrick wrote:

What I find sad for the sports is that there seems to be no end to this. The whole saga is brought down to basic levels. The UCI never seem to want to get it right and many have said above there is a need for a radical new leader. A positive revolution if you want.

The other problem that disturbs me is the actions of doping bodies like the USADA - They have there own agenda that is not related to the good of the sport and justice. For cyclist to get 6 months suspension and then continue riding and no prison term and conviction for past misdemenours when riders caught today get 2 year bans.

I can't get my head around the idea that to go after one man and define that one man as the absolute centre and manager of every single drug taking and attitude. It was going on before LA and unfortunately after LA.

The system is not transparent and you can't trust what you see. Take Contador for example or the avoidance of Valverde for 2 years. If I hear that someone has been caught doping I do now query this. The whole system is suspect and needs revolution so it is transparent and fair for all. Every party has a vested interest that is separate from the good of the sport.

On another note its a shame with regards LA and Livestrong cancer charity which he did so much for so many. So much good has come out of these charities but to achieve it through doping makes for an oxymoron in my feelings regarding this. Well we will still support the livestrong brand for what it stands for in our business regardless of what LA did.

You're spot on Ciaran - USADA's actions disturb me too!

They caught the cheat and told the world about what he's done. Outrageous - so not good for justice or the sport...

What, in the name of hell, are you talking about??

Avatar
Simon E | 11 years ago
0 likes

Neil Rogers of VeloNews links to a piece that calls the Nike action "brave" (with more than a hint of sarcasm and a few choice words):

http://deadspin.com/5952466/nike-dumps-lance-armstrong-in-the-smarmiest-...

@TheRaceRadio posted a very appropriate tweet re. Trek and Armstrong:

"This would be a good time for @trekbikes to apologize to @greglemond"

Not 'arf!

Meanwhile, down in the journalists' mosh pit, AP sports columnist John Leicester is asking some good questions:
http://tinyurl.com/ceke9d3

Avatar
ElCynico | 11 years ago
0 likes

Well, John Leicester is right to ask those questions. I'm afraid journalists buried their head in the sand. Betsy Andreu is spot on:

"You heard these stories, you saw these incidents — and I'm saying you, collectively — but yet very few, if any, did anything about it," .... "I understand if no one is going to go on the record. I get that. But with Lance, you just had so many incidents. There were red flags all along. Just because the hand isn't caught in the cookie jar doesn't mean there's nothing there."

As I say above simeoni? Bassons? It wasn't that hard to spot. If nothing else, if they had wanted a story, just follow the money and you'll usually find something rotten. In this respect the cycling industry reflected recent times very neatly: an enormous bubble of BS, fed to us by liars. See also banking.

Avatar
Seoige replied to Ciaran Patrick | 11 years ago
0 likes

there are two facets to your argument:

USADA writes "serial cheat" and a bully who enforced "the most sophisticated, professionalised and successful doping programme that sport has ever seen".

Evidence shows he was material in orchestrating the drug culture amongst cyclists to obtain an unfair advantage...an Architect if you will.

Dick Pound from WADA says

There was certainly generalised knowledge that there had been some payments from Armstrong to the UCI. It's hard to think of the UCI as a charity and Lance somebody filled with [charitable] spirit."

website Live rong reports a part income 245 mill of 400 mill with associated admin. costs on the 245 of 19%.46.5 Million dollars. Given Dick Pounds statement, I wonder how much LA is getting as chairman? That is not to negate the fact that 81% goes to good causes and that any charity has overheads. But I curious where the other 46.5 mill goes and why they skirted over the other 155 mill?(They mention 400 mill). How much of this money is in fact self preservation and the other charitable spirit?
http://blog.livestrong.org/2011/05/02/where-the-money-goes/

Avatar
Seoige replied to lushmiester | 11 years ago
0 likes

Not as complicated as you imagine they are all there. If you read the USADA report entirely, lord knows its comprehensive, The insurance company SCA will look for their 12 mill.back for insured bonuses. Particulary given they lost the last court case. They suspected him all along but their contractual clause is explicit. If he is stripped of the titles they are entitled to their money back. The Sunday times will also go for thier one mill. in the libel case. TdF will also want their 7 million in earnings back.

It is a sad day for the sport and those sponsors who acted in good faith Nike was a little retiscent at first but as they pointed out, we tolerate a little bad behaviour off the field but not on the field of play.

Trek a misnomer because they are inextricably linked and will need a good spin doctor from this fallout. Whether they like it or not they will have to pay some form of penance for sponsoring LA.I mean who would want to buy a Trek bike now.

Ok! we will all be a bit disillusioned by these revelations but better for it. Cycling in my mind is growing exponentially. Get rid of the old guard at UCI, need new blood like LeMond and deal with the drug culture head on rather then leaving it to fester for another 15 years  2 .

Avatar
atlaz | 11 years ago
0 likes

Right onto to Armstrongs Oakley rep Stephanie MacIlvain, who was pressured to commit perjury in the SCA promotions trial. Was Stephanie pressured by Oakley as well as Armstrong?

I thought she'd come out and said that she was told that her career and that of her husband would be impacted if she didn't change her story?

Avatar
james-o | 11 years ago
0 likes
Quote:

Breach of contract?

Maybe, but in reality more like 'blind eye turned to the almost-obvious, whispers ignored' while the superhero image suited them. Then dropped like a stone when his reputation crumbled. I guess the same happened at other sponsors - as long as Armstrong swore he was clean they carried on backing the winner, doubts or not. To be fair, no different to many other sponsors and their grand tour winners.

Pages

Latest Comments