Giro d'Italia releases videos of 2012 race in numbers and rider reaction to 2013 route

Data show how Italian race extending global reach through social media and traditional channels

by Simon_MacMichael   October 9, 2012  

The Giro d'Italia in numbers YouTube still

Giro d’Italia organisers RCS Sport have put together a rather snazzy video showcasing the stats surrounding this year’s edition of the race, won by Garmin-Sharp’s Ryder Hesjedal and emphasising how it is harnessing social media and traditional channels to extend the reach of the race.

They have also issued a short video given reaction from stars including Hesjedal, Mark Cavendish and Alberto Contador to the route of next year’s race, which was unveiled in Milan last month.


 

3 user comments

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Why are there som many pins on the USA?

Sir Velo

Raleigh's picture

posted by Raleigh [1733 posts]
9th October 2012 - 12:28

2 Likes

Raleigh wrote:
Why are there som many pins on the USA?

I thought it they might have been counting states as countries, you know the way American's class Europe as a county and the UK is called England Devil

But then I went back. They have almost the same amount on Russia Thinking

Gkam84's picture

posted by Gkam84 [9040 posts]
9th October 2012 - 16:53

2 Likes

Weird.

Italians.

Pff

Sir Velo

Raleigh's picture

posted by Raleigh [1733 posts]
9th October 2012 - 17:24

2 Likes