Data show how Italian race extending global reach through social media and traditional channels

Giro d’Italia organisers RCS Sport have put together a rather snazzy video showcasing the stats surrounding this year’s edition of the race, won by Garmin-Sharp’s Ryder Hesjedal and emphasising how it is harnessing social media and traditional channels to extend the reach of the race.

They have also issued a short video given reaction from stars including Hesjedal, Mark Cavendish and Alberto Contador to the route of next year’s race, which was unveiled in Milan last month.


Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.