New York City campaign warns taxi passengers of danger of opening doors in path of cyclists (+ video)

Video to be aired in cabs and on local TV stations, all 13,000 taxis in city to be provided with window stickers

by Simon_MacMichael   September 28, 2012  

NYC Look For Cyclists taxi window decal

The New York City Department of Transportation (DOT) has launched a campaign that seeks to warn taxi passengers of the dangers of opening doors without first checking behind to see if cyclists are approaching.

Seven cyclists have been killed in the city since 2007 after having vehicle doors opened in their path, says the DOT.

The campaign, called Look For Cyclists, includes 26,000 decals being placed on the passenger windows of the city’s 13,000 taxis, as well as a video that highlights the danger which will air in cabs on the dedicated Taxi TV channel as well as on the NYC Life channel.

“This safety campaign takes the message to New Yorkers and visitors that you need to take a second and take a look around whenever you get out of a car,” explained DOT Commissioner Janette Sadik-Khan. “The best protection that bike riders and pedestrians have is our attention, and there is one thing everyone can do - look.”

“We believe the stickers and video will really resonate with riders and inspire them to pause for that critical second before they open the door and exit the taxi,” added Taxi and Limousine Commissioner David Yassky. “It’s that moment of pause that could make all the difference in the world to both a bicyclist and the taxi passenger alike.”

According to the DOT, levels of commuter cycling in the city doubled between 2007 and 2011, and a further boost is likely next year once the Citi Bike bicycle hire scheme goes live in March next year.

6 user comments

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Maybe it would freak the customers out but it would just be best for the driver to keep the doors locked until he deems it to be safe.

I'm sure there have been more than a few smashed doors than the 7 tragic deaths involving cyclists.

posted by jackh [105 posts]
28th September 2012 - 15:37

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Great idea - had a taxi passenger open a door on me once when I was filtering thru traffic on my motorbike. Given that my old Ducati had thunderingly loud exhausts, I can only assume the woman in the cab was hearing impaired. She did get rather a shock as my front wheel came so close but luckily for all concerned I'd been paying rather more attention than she had.

This campaign should be introduced in the UK, and for car drivers too.

I also had a woman in the middle of a traffic jam open a car door on me and the edge of the door smashed into my hand, which hurt a lot. She'd decided simply to get out of her driver's seat and hadn't bothered to look. I managed to stay on my mountain bike and on that occasion, unleashed a volley of language. I try not to lose my cool on those occasions as it doesn't help, but I was in pain.

OldRidgeback

posted by OldRidgeback [2183 posts]
28th September 2012 - 15:50

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Suspect in the UK we'd also need one on the windscreen reminding drivers to have a look before executing an on-a-sixpence U-turn.

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posted by Simon_MacMichael [8020 posts]
28th September 2012 - 16:10

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Put a similar sticker on all Blackberries in the City of London. Look before you cross the road.

posted by Coleman [329 posts]
28th September 2012 - 16:58

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At last, some common sense does prevail, albeit not in the UK ...

posted by Karbon Kev [670 posts]
28th September 2012 - 19:22

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i can remember seeing a passenger swing open the door on mansfield road in nottingham and then watch as a passing car removed the door. shortly followed by hysterical passenger ranting, crying etc in the middle of the road.

Stickers may help, but it doesn't solve the problem of stupidity.

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posted by mrmo [1070 posts]
30th September 2012 - 8:37

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