25,000 people already registered for next year's RideLondon 100 sportive

Registrations will close once 75,000 entries reached, with 20,000 lucky entrants drawn by ballot

by Simon_MacMichael   September 24, 2012  

RideLondon

The RideLondon 100, the sportive ride that forms part of the capital’s Olympic legacy event that will have its inaugural edition next August, has received more than 25,000 registrations on its website since being launched last month. Organisers say that once the total reaches 75,000, registration will be closed ahead of a ballot.

In all, around 20,000 riders will take part in the RideLondon 100, which will be held alongside an elite men’s pro race, the Ride London Classic, both following much of the route of this year’s Olympic road race. That does mean, however, that upwards of 50,000 aspiring entrants could be disappointed.

There is another potential route to enter for those who miss out in the ballot, however, which is to sign up for a place reserved for one of the partner charities, which also involves the rider committing to raise a certain amount for the cause concerned.

The entry system is similar to that adopted by the London Marathon, and it’s no coincidence that the organisers of that event are involved in putting on RideLondon as part of a joint venture with SweetSpot, the company behind the Tour of Britain and Halfords Tour Series.

Hugh Brasher from London & Surrey Cycling Partnership, the joint venture company organising the event, said: “After the incredible achievements of our Olympic and Paralympic athletes, particularly the cyclists, we feel that they have naturally generated massive enthusiasm and inspiration for people to participate in this great weekend of cycling.  

“We expected a high demand, but even we were surprised by such a fantastic reaction to the opening of the entry ballot, and we feel this is a great start to one of our primary goals to make this the world’s largest charity fundraising cycle event. 

“Furthermore, the current figures show that over half the registrants have never previously ridden in a cycling sportive, so we are especially pleased that this event seems to have struck a chord with new participants to this type of challenge.”

Besides the RideLondon 100 and the RideLondon Classic, the other events included in the programme of the weekend, scheduled for the 3rd and 4th of August 2013, are the RideLondon Freecycle, covering an eight-mile closed circuit in the centre of the capital and suitable for novices, occasional riders and families, plus the RideLondon Grand Prix, which will include junior, handcycle and elite women’s races.

The weekend’s events will be broadcast by the BBC and current plans are that each ride will finish on The Mall, subject to appropriate consents being secured, with final route details being announced later this year. Full details, including details of how to register, can be found on the RideLondon website.

Mayor of London, Boris Johnson, commented: “Londoners are cycling in record numbers and helped by a raft of improvements there are now more than half a million journeys made by bike every day.

“The inspirational performances of British road and track cyclists this summer have done even more to encourage people to get on their bike, as the fantastic demand for RideLondon is showing.

“This cycling festival will have something for everyone, the lycra-clad professionals, the daily commuter, and families on a fun day out.

“What's more, RideLondon is a living legacy of our glorious summer by utilising our wonderful Olympic Park.”

When RideLondon was announced last month, the mayor’s use of the word “legacy” attracted criticism from some quarters, with Sustrans saying that a true cycling legacy from London 2012 would be giving “more people to chance to use their bike as a regular form of transport.”

3 user comments

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I started to fill the entry form in then came to the price of entry, call me what you like but there is no way I am paying £48 to ride my bike on public roads! Some sportives are worth the entry fees when you consider the signage, pit stops, mobile mechanic and broom wagon but £48 just for closed roads in London.

FATBEGGARONABIKE's picture

posted by FATBEGGARONABIKE [442 posts]
25th September 2012 - 10:11

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having just completed the Tour Ride Stoke on Trent which Sweetspot also organise, I'm not sure i'd be rushing out to do another one of their events. Basics like getting the Pro ride distance correct seemed beyond them..(176km against the advertised 169km)

posted by SPAM Naval [123 posts]
25th September 2012 - 11:04

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What this scheme totally ignores is the huge amount of utility cyclists in the capital and caters only to sport cycling enthusiasts.

We need a regular Bogata "Cyclovia" event happening every month.

http://en.wikipedia.org/wiki/Ciclov%C3%ADa

posted by zanf [348 posts]
25th September 2012 - 12:53

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