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A third brand store in three months for Giant

The Giant Store Bristol unlocked its doors for business at the weekend – and it’s the largest Giant brand store to hit the UK to date. The store opened in Bradley Stoke and is run by an existing independent Giant dealer.

The store will offer customers a high street retail experience and a complete insight into Giant’s cycling world, and Managing Director of Giant UK Ian Beasant said: “We are delighted to be opening our third brand store in three months; this store is a real landmark and will take cycling retail to the next level.”

“Our early experiences in others stores shows that consumers are embracing the refreshing retail experience.”

Positioned minutes away from the M4/M5, the store is linked by major networks – this well connected member of the Giant family, is suitably positioned in the home town of Giant pro rider and Bristolian, Oli Beckingsale.

Paul Newman, Director of the Giant Store, Bristol said: “The store has surpassed my expectation - I believe we have the winning formula for the future of cycle retailing in the UK.”

The Bristol store is the third Giant brand store to hit the UK after others opened in Liverpool and Cambridge. Giant are hoping to roll the concept out in other key target locations and further potential stores are already being planned in discussions with other independent partners.