Victoria Pendleton and Laura Trott are among the Olympians credited with inspiring a boost in female cycling, with a corresponding pick-up in sales of women's bikes and accessories.
Sales of bikes to women are up 73 per cent, according to the online retailer Very.co.uk, a catalogue-style department store.
Very sells a number of bicyles, ranging from a £599 E-go folding electric bike to a £129 Elswick hybrid style.
Sara Lomax, head of seasonal buying for Very.co.uk, said: “Team GB cleaned up in the Velodrome once again and female cycling heroes like Victoria Pendleton, Laura Trott and Lizzie Armitstead seem to have left a serious legacy - something all the naysayers continually doubted.
“Cycling has obviously become more popular in the UK in recent years but these figures show how the phenomenon has really crossed into the mainstream.
“We sell all sorts of products to young British women but bikes have never flown out of our depots so quickly – it’s great to see.”
Of course Pendleton will be hoping that her influence will be helping sell a few more of her own Pendleton for Halfords range, which has already seen record sales this summer.
After an unpromising start, having to be bribed by her parents to learn to ride without stabilisers, Sarah became rather keener on cycling in her university years, and was eventually persuaded to upgrade to proper road cycling by the prospect of a shiny red Italian bike, which she promptly destroyed by trapping a pair of knickers in the rear derailleur. Sarah writes about about cycling every weekend on road.cc.