Successes of female GB cyclists give women's bike market big boost
Pendleton and Trott credited with encouraging more women to ride
Victoria Pendleton and Laura Trott are among the Olympians credited with inspiring a boost in female cycling, with a corresponding pick-up in sales of women's bikes and accessories.
Sales of bikes to women are up 73 per cent, according to the online retailer Very.co.uk, a catalogue-style department store.
Very sells a number of bicyles, ranging from a £599 E-go folding electric bike to a £129 Elswick hybrid style.
Sara Lomax, head of seasonal buying for Very.co.uk, said: “Team GB cleaned up in the Velodrome once again and female cycling heroes like Victoria Pendleton, Laura Trott and Lizzie Armitstead seem to have left a serious legacy - something all the naysayers continually doubted.
“Cycling has obviously become more popular in the UK in recent years but these figures show how the phenomenon has really crossed into the mainstream.
“We sell all sorts of products to young British women but bikes have never flown out of our depots so quickly – it’s great to see.”
Of course Pendleton will be hoping that her influence will be helping sell a few more of her own Pendleton for Halfords range, which has already seen record sales this summer.