Howies have a whole bunch of cycle-friendly products in their autumn range so we thought we’d give you a quick look at some of the highlights.
If you don’t know much about Howies, they’re a clothing brand based in west Wales. Cardigan, to be more precise. Bath House Road, to be even more precise (arguably, that’s too precise).
Their clothing is for active folk but it’s mostly not purely sports stuff. Rather than tight Lycra, you get T-shirts made from merino wool and trousers that you can ride in, but also keep on afterwards – so you might want to use their clothing for commuting or for gadding about town… and we know a lot of you like to gad.
Plus, Howies are big on producing environmentally sound clothing. They use organic cotton, Merino wool with the right credentials… You know the kind of thing.
Right, that’s enough waffle, here’s the, um, Waffler…
The Waffler is made from the aforementioned merino wool and it’s available as a midlayer (£99) with a high, zipped neck and a slightly dropped tail.
And it’s also available as a hoody for £125.
The new Chada Stretch Chinos could be interesting if you’re an urban cyclist. They’re a slim fit, designed so the hems won’t flap into your chainrings on the way to work, and the polyurethane in there means you should be able to pedal unhindered. They come in four different colours at £69.
If you’re a woman, lucky you… the Betws female-specific stretch chinos are only £55.
The Whistler jacket isn’t new but it’s worth a mention because the polyester outer comes with a DWR (durable water repellent) coating just in case it rains.
If you want more merino in your life, the Yurt is available in both hoody (£150) and regular (£135) versions. The hoody version has a cycle-friendly zipped security pocket around the back for you to stash your phone and keys away without them jumping about as you pedal.
One other bike-related product that’s worth a mention is the Go Like Hell organic cotton T-shirt (main pic) at £25… so consider it mentioned.
Oh, and there’s a Distance Rider T-shirt too – different picture, same deal. It’s a mountain bike but, you know, live and let live. That small writing on there says “Distance is its own reward’, by the way.
Howies will be adding other products over the next few weeks, including more merino clothing, so keep your eyes on their website. Look out for more reviews on Road.cc soon.
Mat has worked for loads of bike magazines over the past 20 years, and been editor of 220 Triathlon and Cycling Plus. He's been road.cc technical editor for seven years, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a past winner of the Cycling Media Award for Specialist Online Writer.