William Hill to sponsor La Vuelta 09

Online betting company is race backer

by Kevin Emery   August 14, 2009  

William Hill -la Vuelta 09.jpg

Leading online betting company williamhill.com was today unveiled as the Official Sponsor of La Vuelta 09, including the title rights to the prestigious ‘Green Jersey’ for leading sprint rider.

In a deal for an undisclosed sum, Williamhill.com, the online sports betting division of high street bookmakers William Hill has agreed terms with La Vuelta to become the backer of the 3,266km tour, which starts from Assen, Holland on Saturday, August 29 and finishes in Madrid on September 20.

Williamhill.com plans to offer many intriguing and special markets on La vuelta, from outright winner, to match bets between leading riders and special odds on individual stages. New customers to williamhill.com will be able to earn a free €25 bet on La Vuelta.

Ricardo Carioni, Spanish Territory Manager for williamhill.com said: “This is a tremendous honour for williamhill.com. We understand and respect the history of La Vuelta and more particularly the passion that it ignites within the cycling community. The coverage of La Vuelta is far reaching and provides for strong brand visibility across multiple TV networks right across Europe for three solid weeks.”

Pablo Lopez- Barajas, Commercial Director, Unipublic & La Vuelta, said: “We are delighted to have reached an agreement with Williamhill.com. The involvement within sports sponsorship from leading companies in new business sectors, shows what a great sporting environment Spain is enjoying at the moment and particularly the sport of cycling and La Vuelta. Williamhill.com is one of the most respected brands in its business and we appreciate the trust that they have in our sport, as a means of expanding within Spain.”

Visit www.quiénganarálavuelta.com (whowillwinlavuelta.com) for news and odds.