Trek have announced a second Trek Bicycle Store in the UK. It's in Coventry and it'll open next month.
Trek Bicycle Coventry will be a retail concession of 3,230 square feet located within the new Leekes home department store in the Gallagher Business Park. Access looks good; it's near junction 3 of the M6 motorway next to the Ricoh Arena. It's close to several towns in the West Midlands and Birmingham is just down the road. Doors are set to open on Saturday, 22 September.
Trek Bicycle Coventry is the second retail venture for Andrew Hutchings of Cotswold Cycles, which is based in Moreton-in-Marsh, Gloucestershire.
The UK's first Trek Bicycle Store opened in Milton Keynes last year. Both Specialized and Giant also have their own brand-specific stores.
"The timing is right given the recent triumphs of British cycling athletes on the world stage, and we fully expect more people to take up cycling as a result," said Nigel Roberts, General Manager of Trek UK. " Trek Store Coventry is poised to facilitate getting more people on bikes, with a high level of service."
Mat has worked for loads of bike magazines over the past 20 years, and been editor of 220 Triathlon and Cycling Plus. He's been road.cc technical editor for seven years, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a youthful 45-year-old Cambridge graduate who did a post-grad in magazine journalism, and he is a past winner of the Cycling Media Award for Specialist Online Writer.