Vibe Energy Gum promises a pint-sized kick

One tube gives the same caffeine hit as five cans of energy drink

by Dave Atkinson   August 7, 2012  

Vibe energy gum

Thought you'd seen every conceivable energy product? Think again - we've just taken delievery of a tube of Vibe Energy gum. Energy Gum! If we seem excitable, that's because we've been roadtesting it a bit this morning.

Co-founder David Webb had the idea for the gum when he was working at a ski resort and found the need for a pocket sized energy source: “Working long hours in the mountains left me tired on the hill. I needed an effective, portable energizer; something I could carry whilst I skied but wouldn’t hurt me if I bailed.” Thus was Vibe Energy Gum born.

It's been three years in development but has just launched, and will be available in both convenience and 'extreme sports' stores (we're not sure whether cycling qualifies as an extreme sport). "Vibe is manufactured through cold compression technology which, unlike traditional pellet gum, allows the gum to be entirely fused with functional ingredients that enable sublingual absorption – a rapid absorption through the mouth, which is five times faster than being absorbed through the digestive system," we learned from the press release. That's good news if you're teetering on the edge of a massive bonk, although the gum, which is sugar-free, obviously doesn't contain much by way of energy-giving carbohydrates. It will leave you with minty-fresh breath though.

What it does contain is caffeine, Guarana and ginseng for a pick-me up, and two tabs of the gum contain as much caffeine as a can of 'the leading energy drink'. Asda Blue Charge then. There's ten tabs in the metal tube, which is designed to be waterproof, sandproof and sat-on-proof to keep your powder dry in even the most extreme conditions. A tube will cost you £2.49, with a foil pack of two tabs also available for 79p.

11 user comments

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A bloke I met during the Tour this year gave me a bit of this. The taste is interesting, made me gag!

Sarah Barth's picture

posted by Sarah Barth [1074 posts]
7th August 2012 - 10:02

1 Like

I can recall a guarana gum from years back that Boots used to sell, which was similarly highly caffeinated (and a lot cheaper). At the time I was working as a labourer, and it definitely worked as a small pick-me-up (though nothing like as good as a tin of caffeinated pop or a mug of sugary tea).

posted by steff [81 posts]
7th August 2012 - 10:08

1 Like

in the interests of research i'm going to try and neck a whole tube in a day. stay tuned Smile

Dave Atkinson's picture

posted by Dave Atkinson [7537 posts]
7th August 2012 - 11:06

1 Like

Wonder what this would do to my hypertension (BP recorded peaking at 198/146 before they changed my meds)

... think I'll give it a miss

Buddha said:

Believe nothing, No matter where you read it,
Or who has said it, Not even if I have said it,
Unless it agrees with your own reason
And your own common sense.

mad_scot_rider's picture

posted by mad_scot_rider [574 posts]
7th August 2012 - 12:17

1 Like

Do you have a defib unit and an up to date last testament & will handy Dave?

aslongasicycle's picture

posted by aslongasicycle [334 posts]
7th August 2012 - 13:11

1 Like

maybe i should cut back on the coffee today Big Grin

Dave Atkinson's picture

posted by Dave Atkinson [7537 posts]
7th August 2012 - 14:43

1 Like

Eeeh baa gumm, what next ?


antonio's picture

posted by antonio [1038 posts]
7th August 2012 - 14:43


i don't think i'll be able to do 10. i've had six and i feel a bit like i did that day at uni when we bought a gaggia coffee machine from trade-it and sat around drinking espressos all day. maybe i should have kicked back on the coffee a bit.

anyway, i'll chew two more on the ride home and go after the strava segment up the last hill, see how that pans out eh?

Dave Atkinson's picture

posted by Dave Atkinson [7537 posts]
7th August 2012 - 14:53

1 Like

update: took about 30 seconds off my best time and went up to seventh. admittedly my best time to date was when i stopped before the end of the segment and pootled up the last bit in bottom gear, absolutely spent. nevertheless, best time yet Smile

Dave Atkinson's picture

posted by Dave Atkinson [7537 posts]
7th August 2012 - 17:50

1 Like

Dave's going to be posting on this thread all night...

Noli porcum linguere

captain_slog's picture

posted by captain_slog [284 posts]
7th August 2012 - 20:04

1 Like

sounds interesting, I'll have to look out for this one!

posted by Jimrogers [1 posts]
14th August 2012 - 19:01

1 Like