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First permanent UK venue opens in time for last weekend of Tour de France... and there's free champagne if Wiggo wins...

London-based cycle clothing brand Rapha is to open its first permanent Rapha Cycle Club in the UK tomorrow, Saturday 21 July. Located in Soho on the site of the former Regent Palace Hotel, the opening coincides with the final weekend of an edition of the Tour de France that looks set to produce the first British winner of the race. If Bradley Wiggins does win, Rapha will give a glass of champagne to everyone at the Cycle Club.

As well as screening live racing, the venue will also host events and act as a meeting point for rides, as well as providing a showcase for Rapha’s range of products and being home of course to a café.

The Rapha Cycle Club London will open on Saturday at 8.30am and will be showing live coverage that weekend of the climax of the Tour. Ahead of that, it will be publicised by spokecards being placed in the wheels of bicycles around the city – find one and you’re in line for a free coffee.

Previously, the company operated a temporary Rapha Cycle Club in London’s Clerkenwell, and at the moment there are also permanent ones in San Francisco, California and Osaka, Japan, as well as the mobile Cycle Club that tours evens throughout Europe.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.