Belgian Cycling Paradise comes to London for the Olympics

Big screens, virtual cycling and what's claimed to be the cheapest beer in town at Belgium House in Middle Temple

by Simon_MacMichael   July 5, 2012  

Eddy Merckx signing session (© Simon MacMichael)

A corner of London that for centuries has been the preserve of barristers will be transformed into a little piece of Belgium and a haven for cyclists later this month through the presence of Belgium House and the Belgian Cycling Paradise at Middle Temple for the duration of the Olympic Games. The venue opens on 27 July, the day of the London 2012 opening ceremony, and will be marked by the arrival of a group of cyclists who will have ridden the 317km from Brussels, led by the great Eddy Merckx.

From then until its final day of operation of 12 August, Belgium House will be open from 11am to 2am daily to Londoners and visitors alike to enjoy Belgian hospitality – including beer sold “perhaps at the most attractive prices in the City” – as well as enjoying all the action from the Games on a giant screen. Admission costs £5.

There will also be full information on the Belgian team for the Olympics, a “From London to London” Wall of Fame of medals won by the country’s athletes from 1948 to the present day, plus a display of sporting cartoons from 46 countries and Olympic posters.

Fountain Court at Middle Temple will host the Belgian Cycling Paradise, which is free to enter, is aimed at providing a meeting point for cyclists and has an interactive exhibition that among other things gives you the opportunity to undertalke a virtual bike ride through Belgium, with featured locations including ‘Flanders Fields’ in Ypres, Brussels’ Grand Place, and the countryside around Waterloo. Each day there will be a chance to win a trip for four to Belgium.

Belgium House and the Belgian Cycling Paradise are an initiative of the Belgian Olympic and Interfederal Committee (BOIC) and you can find out more information on the website as well as a Facebook page and Twitter feed.


3 user comments

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Sorry, but I'm confused at the end of the 2nd paragraph it states admission will be £5 then in the 3rd it says it's free to enter. Any chance you could clarify this for me.


posted by FATBEGGARONABIKE [734 posts]
5th July 2012 - 10:30


Sorry if that was confusing - Belgium House is £5 to enter, but the Belgian Cycling Paradise is free. Tweaked slightly to make that clearer.

Simon_MacMichael's picture

posted by Simon_MacMichael [9507 posts]
5th July 2012 - 11:56


Eddy Merckx is cycling through Kent on 27th. July.
Does anybody know where he will be overnighting on the 26th. July and what route he is taking?

john wells's picture

posted by john wells [34 posts]
10th July 2012 - 18:14

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