London cycle tour firm offers group rides on Olympic road race route... but at a price

Escorted trips from Hampton Court to Box Hill aimed at visitors with deep pockets rather than locals

by Simon_MacMichael   July 3, 2012  

Box Hill Olympic Test Event © National Trust : David Levenson

A London-based bike tour company is tapping into the interest generated by the Olympic road races later this month by offering group rides along the same roads that the likes of Mark Cavendish and Lizzie Armitstead will be challenging for gold on.

First Light Bicycle Tours has devised three routes of 30, 48 and 60 miles, each starting and finishing close to Hampton Court Palace, to cater for visitors to London during the Games and afterwards who want to get out on a bike during their trip.

Priced at €99 for 30 miles, €125 for 48 miles and €149 for 60 miles, we suspect the target audience is more likely to be visitors from overseas who don’t mind splashing out for an escorted ride on British roads, rather than cyclists living here.

Included in those prices are the services of an experienced guide plus a coffee stop, but they don’t include food and drink, getting to and from Hampton Court Station where the ride starts, or bicycle rental – Trek road bikes or hybrids can be hired for €20 a day.

Company spokesman David Bradley said: "We wanted to offer visitors and clients a chance to ride the same route as the pros. The routes take in the best parts of the Surrey Hills, especially the views from Box Hill, which are superb.

"If you have tickets to the Box Hill section of the event, taking the guided bike tour is a great way to do a recce and find your perfect viewing spot on the Box Hill zig-zag," he added.

The rides, which take between three and five hours depending on the distance chosen, are aimed at both leisure and more experienced cyclists, and will be limited to a maximum of ten riders each.

Bookings can be made for any day between July and October other than those of the races themselves.

More details of the rides, plus the company’s other tours, training camps and other activities in the UK and elsewhere in Europe, can be found on its website.


6 user comments

Oldest firstNewest firstBest rated

If you arrived at a Worlds course fo even a stage of the TdF, how much would an escorted ride with zero facilites cost you then?

Great advert for RipOff Britain eh?

posted by Farky [186 posts]
3rd July 2012 - 12:44

1 Like

Another example of milking the Olympic cash cow

posted by bauchlebastart [100 posts]
3rd July 2012 - 13:12


This is great, I'm going to set up a feed stop and sell brownies for £5 each!

Sir Velo

Raleigh's picture

posted by Raleigh [1734 posts]
3rd July 2012 - 14:31


INSANITY. Rode it last week. Costs me a total of sweet fanny adams.

Why on earth would anyone pay to ride an open road?

daysofspeed's picture

posted by daysofspeed [13 posts]
3rd July 2012 - 16:20


HAHA. What a joke.

posted by 6654henry [58 posts]
3rd July 2012 - 19:21


The new golf

posted by Some Fella [908 posts]
4th July 2012 - 10:04

1 Like