A graphic designer and keen cyclist has won the £1000 first prize in a national competition to design a new warning sign to be displayed on the back of HGVs.
Sponsored by How's My Driving, the UK's first driving feedback service, the InTandem competition to come up with a graphic reminding cyclists of the dangers of riding up the left side of lorries at junctions was won by Huw Gwilliam.
The challenge was to create a design that would be visible from a distance and would alert cyclists to the hazard but would fit in the restricted space available at the rear of the vehicles.
In his design notes, Huw said: "I've tried to come up with a solution that fits the house-style of existing UK road signs... as I feel that a high-profile safety campaign such as this should full authoritative, solid and lasting."
James Hookham, the Freight Transport Association's Managing Director of Policy and Communications said: "We congratulate Huw on incorporating a lot of information into a small space that remains clear and intelligible at a distance. He has captured the risks of cycling too close to turning vehicles in a simple but effective design.
"Many companies already have their own cycling safety messages on their vehicles and we hope over time that this design will come to be recognised by cyclists everywhere as an aid to their safety."
The sign, which beat more than 100 other entries to the top spot as judged by Robert Smalley, Chief Driving Examiner at RoSPA and Gordon Telling, Head of Urban Logistics from FTA among others, will be available for around £7.50 through How's My Driving.
All of the other entries can be viewed on Flickr.
After an unpromising start, having to be bribed by her parents to learn to ride without stabilisers, Sarah became rather keener on cycling in her university years, and was eventually persuaded to upgrade to proper road cycling by the prospect of a shiny red Italian bike, which she promptly destroyed by trapping a pair of knickers in the rear derailleur. Sarah writes about about cycling every weekend on road.cc.