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Redesign follows Japanese consumer electronics firm coming on board as co-sponsor

Slipstream Sports has unveiled the new kit that Garmin-Sharp will wear during the Tour de France and beyond following the recent recruitment of the Japanese consumer electronics firm as co-title sponsor.

The kit was designed by London-based Scheybeler+company, which is run by Rapha co-founder Luke Scheybeler and is now acting as the team's design consultants, working alongside Slipstream Sports' long-time designer, Joe Yule.

It represents a departure from the previous version, with blue now dominating the front and sleeves - previously there was much more of a balance between blue and white - the argyle looking a bit more subtle than previously and of course the inclusion of the red panel on the chest and band on the sleeve.

Steve Smith, Castelli brand manager, said: "We are thrilled to welcome Sharp to the team's family. Team Garmin-Sharp-Barracuda is the most tech-savvy team in the peloton and the addition of this new sponsor, prominently displayed on the new kit, is special for all of us involved.

"Additionally, this team is rider-centric, and Castelli has done its part once again to make sure the riders have the most comfortable and technically-advanced clothing for all racing and training, and especially for the Tour de France. In addition to the new colors, the riders will be wearing the updated light weight hot weather shorts and jerseys that the Giro d'Italia crew  tested and improved. We're counting on similar success with the clothing in the heat of France in July."
 
The kit will be available from the end of July at Castelli dealers and can also be pre-ordered through the team's online shop.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.

6 comments

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notfastenough [3719 posts] 4 years ago
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If Sharp are now sponsoring a protour team, does that mean their partnership with Rapha Condor Sharp will be coming to an end?

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AJWatson [30 posts] 4 years ago
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Looks pretty nice.

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Simon_MacMichael [2471 posts] 4 years ago
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Very interesting question, notfastenough. Worth pointing out that there has been a big shift in emphasis at Rapha-Condor-Sharp this season, lots of very young riders, fewer older ones (although that won't necessarily have been obvious watching the Tour Series).

There are of course examples of sponsors who do give backing to top tier teams and continental ones (often a development squad for the WorldTour team), though Slipstream has its own development squad.

The amount of backing involved in Garmin-Sharp will of course be significantly higher from Rapha-Condor-Sharp, and I suppose there is also an issue in terms of where the money comes from in the marketing budget, ie does one come from the global or European budget, and the other from the UK budget?

It does seem that Sharp is committed to supporting cycling, which is clearly a good thing, and in the case of these two teasm I don't think the sponsorship is incompatible; besides, you also have IG Markets, for example, sponsoring teams at both levels (though the investment may differ to Sharp's, no way of telling).

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seanieh66 [196 posts] 4 years ago
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notfastenough wrote:

If Sharp are now sponsoring a protour team, does that mean their partnership with Rapha Condor Sharp will be coming to an end?

Why should it? It isn't like the two teams share the same racing calendar  3 ToB notwithstanding  3

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seanieh66 [196 posts] 4 years ago
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"The kit will be available from the end of July at Castelli dealers and can also be pre-ordered through the Shop Argyle website."

Really?

Try this instead: http://www.slipstreamsports.com/

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Simon_MacMichael [2471 posts] 4 years ago
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Missed your comment at the time Sean, but even though the website www.shopargyle.com turns out to have nothing to do with the team, that is in fact the site they gave in the press release  7

Now changed to the team's online shop link for anyone who happens across this article in future,

Cheers.