French sports newspaper L’Equipe has today reported that Specialized is set to replace Pinarello as Team Sky’s bike supplier from next season, with the partnership worth a purported €6 million a year to the British ProTeam.
As supplier to HTC Highroad, Specialized of course supplied the bike that Mark Cavendish rode to world championship success in Copenhagen last September, with all but one of the seven riders supporting him drawn from the ranks of Team Sky and therefore riding Pinarello bikes.
Cavendish’s relationship with Specialized was seen as one of the reasons for the delay in the Manxman being confirmed as having signed for Team Sky long after many had assumed it was a fait accompli, with rumours that he might make a surprise move to Omega Pharma-Quick Step, which had lined up Specialized to replace Eddy Merckx as its bike supplier for 2012.
The blog A Twisted Spoke even managed to hoodwink a good few people into believing that a Pinarello/Specialized hybrid was in the works to get around the issue and keep both brands happy.
Although Cavendish had only being riding Specialized since the start of the 2011 season when it replaced Scott as HTC-Highroad’s bike sponsor, the brand used him heavily in its advertising within the cycling press and at point of sale.
Currently, Specialized supplies three UCI WorldTour teams – the others, besides Omega Pharma-Quick Step, are Saxo Bank and Astana – with L’Equipe saying that the US based firm will be ending its relationship with the latter at the end of this season.
There could well be implications beyond the supply of frames, with Specialized potentially in line to replace Kask as Team Sky’s helmet supplier, for example.
Since Cavendish signed for Team Sky, the outfit has already switched from Prologo saddle to Fizik, as used by the rider at HTC-Highroad, and Deda Elementi has been replaced by Pro for components including stems and bars.
The latter is a sub-brand of Shimano which of course already supplied Team Sky’s groupsets and wheels among other components, but it’s significant that had previously developed the custom oversize stem that Cavendish had previously used at HTC and continues to employ at Sky.
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36 comments
Presumably you're talking about the recent deal between Specialized and the Tour of Britain organisers for them to provide neutral service for the next three years.
In which case, I highly tip Yanto Barker, the British rider.
Personally I couldn't care less if they rode british bikes or not...
I just hope they don't have to wear those pig ugly (probably unfair on the pig) specialized helmets... I just can't stand them
Yeah, I used to like them, but my new favourite is the Mavic Plasma SLR in Black.
Birthday soon.
Mmmm
Wiggins was once asked in an interview what his fav bike was ?
His reply - "whatever my team are using".
Whether Sky use Specialized or Pinarello i dont think it matters to the riders as long as the bikes are reliable which at their level all bike suppliers will be.
I'd say there are a handful of cyclists - Armstrong was one, Contador and Cavendish among current (or should that be current*...?) riders who do have that clout.
That can work both ways - teams being told that in order to sign a certain rider, there should be an understanding to bring the brand on board, or that a team a brand already supplies should look to bring a particular rider on board.
Cavendish was said to have been closely involved in designing the Venge. Now, for anyone else, that might just be marketing gubbins, but Cavendish is very much about attention to detail and getting everything just right.
It's also interesting to note that in the Head & Shoulders ad currently being aired - an ad made since he joined Sky - he is wearing what is unmistakeably a Specialized helmet.
Also worth noting that Specialzed do tend to emphasise star riders who act as brand spokesmen more in their ads than a lot of other bicycle brands do.
I know I am late to comment on this but I am very happy as a Spesh fan! I missed this story as I was on holiday so it was a pleasant read this morning when it was pointed out!
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