First event for new Bradley Wiggins Foundation join the Modfather on one of his favourite training routes

Earlier this week we reported on the launch of the new Bradley Wiggins Foundation, today we can tell you about their first fundraising event, the Ride With Brad Sportive.

August the 19th is the date for your diary when you can join Bradley who will hopefully be trailing clouds of Tour and Olympic glory behind him on a choice of routes over the quiet Lancashire lanes on which the Modtather trains.

While he's promising a special day out for all the family don't expect an easy pootle. There's a choice of 160 or 100km rides and there's plenty of climbing on both - as you'd expect as he's been training for the Tour de France.

Both routes will be signed and marshalled and the ride is being organised by Pennine Events the 160Km ride features four feed station and you'll need them with 3122m to tackle and a ride profile that suggests you won't be spending much time spinning it along in the big ring. The route takes you through some beautiful scenery including the Forest of Bowland and the Ribble Valley before taking you up on to the moors as it loops around the quiet corners of East Lancashire.

The 100Km route packs in almost 2000m of climbing with two feed stops - so it isn't the soft option - basically this route cuts out the norther section of the longer route, but you still get to climb Barley Fell, Waddington Fell, Chipping Longridge Fell (there's a theme developing here) and Nick O' Pendle.

Both routes start and finish at the Victory Park in Barnoldswick and entry for both is £40. The money raised will go to helping the new formed Bradley Wiggins Foundation in its objectives of promoting participation in sport, supporting keen and talented athletes who have the potential to take their talent to the next level; and providing equipment or facilities to allow participation in sports.

You can enter the event and find out more about the Ride With Brad Sportive on the Bradley Wiggins Foundation website.

Plucked from the obscurity of his London commute back in the mid-Nineties to live in Bath and edit bike mags our man made the jump to the interweb back in 2006 as launch editor of a large cycling website somewhat confusingly named after a piece of navigational equipment. He came up with the idea for road.cc mainly to avoid being told what to do… Oh dear, issues there then. Tony tries to ride his bike every day and if he doesn't he gets grumpy, he likes carbon, but owns steel, and wants titanium. When not on his bike or eating cake Tony spends his time looking for new ways to annoy the road.cc team. He's remarkably good at it.