3T launch London Edition components
Olympic-up your bike to celebrate London 2012

3T are launching new London Editions of some of their components to coincide with the Olympics.

We first showed you some of the products when we spotted them at the Taipei bike show back in March. We’re so far ahead of the game, us. Now we have more details and prices.

So, the London Editions are, according to 3T, intended, “To celebrate the Olympic champions who have won on 3T bars in the past 50 years.”

The road set comprises the Ergonova Team handlebar (£224.99), Arx Team stem (£74.99), and Dorico Team seatpost (inline version £109.99, setback version £99.99). A Xida Team mountain bike handlebar is also available (£104.99).

They’re all finished in high-gloss white with a motif that looks a lot like the Olympic rings… but isn’t. We’re not saying that’s to get around any issues the International Olympic Committee (IOC) might have with 3T using interlocking rings. We're not drawing any conclusions from the fact that they're called 'London Editions' and not 'London Olympic Editions' either. Well, actually, we are, although we could be wrong. 


3T Team bars and seat posts are built in carbon-fibre while the Arx Team stem is 7075 T6 aluminium. The technical specifications of the London Editions are identical to those of the standard items although you have to pay a little more for the finish. The standard version of the 3T Ergonova Team handlebar, for example, is £199.99.

By the way, these pics are the ones supplied by 3T. It wasn't us who decide to shoot white components on a white background.

For more details on each of the items, head along to the website of 3T’s UK distributor i-ride

Mat has worked for more bike magazines than anyone else in the known universe, dating back to a time when this was all just fields. He's been road.cc technical editor for four years, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. When he's not cycling around Wiltshire, he's running around it, or possibly swimming (sadly, he's one of those 'triathletes'). Mat is a youthful 42-year-old Cambridge graduate, GSOH etc.


Gkam84 [9040 posts] 3 years ago

HAHAHA, anything to sucker the gullible into buying "Olympic" products, add to the fact they are BOGGING and a rip off...............Erm not today thank you  19