Bradley Wiggins Foundation launched with aim of boosting sports participation
Charity will also seek to help young talent move up to the next level

Bradley Wiggins, who a month today will roll down the ramp in the Tour de France prologue in Liege with the Team Sky rider harbouring hopes of becoming the first British rider to win the maillot jaune in Paris three weeks later, has launched a charity that aims to get more people participating in sport as well as nurturing young talent.

Details are a bit sparse at the moment, but on its Twitter feed, the Bradley Wiggins Foundation says “more information is coming soon,” and you can also keep up to date with developments via its Facebook page.

A website has also been set up – unsurprisingly, there’s a bit of a Mod theme to the graphics – in which the charity’s aims and objectives are set out:

  • To promote participation in sport and encourage people to exercise on a regular basis
  • Support keen and talented athletes from all sports who have the potential of taking their talent to the next level
  • Provide equipment or facilities to allow participation in sport as an individual, through clubs, local communities or schools.

From that, it doesn’t look like the charity’s activities will be restricted to cycling – outside the sport, Wiggins himself is a keen follower of Liverpool FC and the rugby league team, Wigan Warriors.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.


Chris James [330 posts] 3 years ago

Wiggins, the half Australian, half Belgian Londoner
'is a keen follower of Liverpool FC' - sounds about right.

Up the Toffees!

theendinfrench [14 posts] 3 years ago

Worst logo i have ever seen...
I'd happily work something up for free, just mail me!

shrinkinbggaz [100 posts] 3 years ago

Love the idea

Maybe the BWF might want to hear my story if they are serious about " promote participation in sport and encourage people to exercise on a regular basis"

I can sure as hell take it to the next level if I get a voice :0)