Your favourite website – well, we hope so, anyway – has today been named 34th in the second annual Social Media Brands 100 listing, and the credit goes to you, the people who help make road.cc what it is.
When we launched road.cc a little under four years ago, that ‘cc’ suffix wasn’t chosen because domains registered in the Cocos Islands were going cheap – it was because right from the very outset, we wanted our users to feel part of a cycling club, albeit a virtual one.
Established by social specialist agency Headstream last year, Social Brands 100 aims to “identify and acknowledge those brands leading the way in the social age,” and the company says the ranking has now “established a position as one of the leading rankings of social media performance.”
Topping the Social Brands 100 this year is smoothies maker Innocent, and the list of brands appearing on the ranking ranges from household names – Red Bull, Cadbury and Manchester City Football Club – through to less well known businesses and organisations that are engaging with their customers trough social media. Just below us on the list, for example, is helmet camera maker GoPro.
If you follow us on Twitter or Facebook, or just through the website, you’ll know that we do our best to engage with our users, and the ongoing evolution of our Fantasy Cycling game hopefully demonstrates that we do listen to suggestions and act upon them when we can.
Tony, co-founder of road.cc and editor of the site, said: “We're always working hard to deliver on the 'CC' – cycling club – part of our name. It’s what the site is all about, making our users feel like members of a club and it's great to be recognised for that.
“It's also pretty amazing to be on a list with brands like the BBC and Blackberry let alone ahead of them and running neck and neck with Marmite… and ranked second overall for post-brand engagement on Facebook, even if we're not exactly sure what that is.
“No acceptance speech would be complete without thanking the people through whom the award was made possible – and in this case, it’s you, road.cc’s users.”
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.