number 34 with a bullet on Social Brands 100

We'd like to thank... well, you, the site's users, you help make what it is

by Simon_MacMichael   May 29, 2012  

Social Brands 100 logo 2012

Your favourite website – well, we hope so, anyway – has today been named 34th in the second annual Social Media Brands 100 listing, and the credit goes to you, the people who help make what it is.

When we launched a little under four years ago, that ‘cc’ suffix wasn’t chosen because domains registered in the Cocos Islands were going cheap – it was because right from the very outset, we wanted our users to feel part of a cycling club, albeit a virtual one.

Established by social specialist agency Headstream last year, Social Brands 100 aims to “identify and acknowledge those brands leading the way in the social age,” and the company says the ranking has now “established a position as one of the leading rankings of social media performance.”

Topping the Social Brands 100 this year is smoothies maker Innocent, and the list of brands appearing on the ranking ranges from household names – Red Bull, Cadbury and Manchester City Football Club – through to less well known businesses and organisations that are engaging with their customers trough social media. Just below us on the list, for example, is helmet camera maker GoPro.

If you follow us on Twitter or Facebook, or just through the website, you’ll know that we do our best to engage with our users, and the ongoing evolution of our Fantasy Cycling game hopefully demonstrates that we do listen to suggestions and act upon them when we can.

Tony, co-founder of and editor of the site, said: “We're always working hard to deliver on the 'CC' – cycling club – part of our name. It’s what the site is all about, making our users feel like members of a club and it's great to be recognised for that.

“It's also pretty amazing to be on a list with brands like the BBC and Blackberry let alone ahead of them and running neck and neck with Marmite… and ranked second overall for post-brand engagement on Facebook, even if we're not exactly sure what that is.

“No acceptance speech would be complete without thanking the people through whom the award was made possible – and in this case, it’s you,’s users.”

17 user comments

Oldest firstNewest firstBest rated


Post-brand engagement is massively important. It's defined as, well, thingy. You know, engaging after the brand.


In theory, there is no difference between theory and practice, but in practice...

posted by notfastenough [3722 posts]
29th May 2012 - 12:31


Only MaxiRaw do it better apparently… we think it may have something to do with socks.

Tony Farrelly's picture

posted by Tony Farrelly [4201 posts]
29th May 2012 - 12:34


Well done. Keep up the good work. I have been here nearly 2 years now and love the site.

posted by Super Domestique [1695 posts]
29th May 2012 - 12:37


stock market flotation up next? Wink

posted by londonplayer [671 posts]
29th May 2012 - 12:40


Quite right too, well done Tony & co. I'm just surprised it's not number 1. Next year perhaps?

Martin Thomas's picture

posted by Martin Thomas [624 posts]
29th May 2012 - 13:08


You might go up a few places after the Tour. Wee done me and you Wink Wink

posted by Alan Tullett [1581 posts]
29th May 2012 - 13:11


Great result!

Sir Velo

Raleigh's picture

posted by Raleigh [1734 posts]
29th May 2012 - 16:31


Congrats. Has Morgan Stanley been on the phone?

Sanderville's picture

posted by Sanderville [310 posts]
29th May 2012 - 16:32


seems appropriate that you came equal with Marmite. Some people seem to have a similar view of cyclists Wink

posted by londonplayer [671 posts]
29th May 2012 - 16:45


Well done guys

giff77's picture

posted by giff77 [1184 posts]
29th May 2012 - 17:04


Hey! We're at the awards bash right now! Wine's free... Off to an Oakley gig next. Not often we get a day out in the smoke... Smile

Dave Atkinson's picture

posted by Dave Atkinson [7854 posts]
29th May 2012 - 17:20


Down to me then, WoW! so I'm not a wasted space then.


antonio's picture

posted by antonio [1108 posts]
29th May 2012 - 19:55


Well done team. BTW you had the 9th highest data score. Do they give you insight into where or what that data is?

jaunty angle: bikes and communications

ragtag's picture

posted by ragtag [184 posts]
29th May 2012 - 21:46


ragtag wrote:
Well done team. BTW you had the 9th highest data score. Do they give you insight into where or what that data is?

yes. it's complicated and it has a lot to do with sock giveaways Smile

Dave Atkinson's picture

posted by Dave Atkinson [7854 posts]
29th May 2012 - 22:38


Great stuff - there are some serious brands in that list -well done all!

posted by chris75018 [101 posts]
30th May 2012 - 8:29


nice one chaps ... even if I haven't got any free
socks yet Smile

still on the 3rd switch-back of Bwlch !

posted by therevokid [922 posts]
30th May 2012 - 12:36


A great achievement by a great site, well done! Smile

posted by manxfelipe [57 posts]
31st May 2012 - 13:23