Support road.cc

Like this site? Help us to make it better.

news

road.cc number 34 with a bullet on Social Brands 100

We'd like to thank... well, you, the site's users, you help make road.cc what it is...

Your favourite website – well, we hope so, anyway – has today been named 34th in the second annual Social Media Brands 100 listing, and the credit goes to you, the people who help make road.cc what it is.

When we launched road.cc a little under four years ago, that ‘cc’ suffix wasn’t chosen because domains registered in the Cocos Islands were going cheap – it was because right from the very outset, we wanted our users to feel part of a cycling club, albeit a virtual one.

Established by social specialist agency Headstream last year, Social Brands 100 aims to “identify and acknowledge those brands leading the way in the social age,” and the company says the ranking has now “established a position as one of the leading rankings of social media performance.”

Topping the Social Brands 100 this year is smoothies maker Innocent, and the list of brands appearing on the ranking ranges from household names – Red Bull, Cadbury and Manchester City Football Club – through to less well known businesses and organisations that are engaging with their customers trough social media. Just below us on the list, for example, is helmet camera maker GoPro.

If you follow us on Twitter or Facebook, or just through the website, you’ll know that we do our best to engage with our users, and the ongoing evolution of our Fantasy Cycling game hopefully demonstrates that we do listen to suggestions and act upon them when we can.

Tony, co-founder of road.cc and editor of the site, said: “We're always working hard to deliver on the 'CC' – cycling club – part of our name. It’s what the site is all about, making our users feel like members of a club and it's great to be recognised for that.

“It's also pretty amazing to be on a list with brands like the BBC and Blackberry let alone ahead of them and running neck and neck with Marmite… and ranked second overall for post-brand engagement on Facebook, even if we're not exactly sure what that is.

“No acceptance speech would be complete without thanking the people through whom the award was made possible – and in this case, it’s you, road.cc’s users.”
 

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

Add new comment

17 comments

Avatar
manxfelipe | 11 years ago
0 likes

A great achievement by a great site, well done!  1

Avatar
therevokid | 11 years ago
0 likes

nice one chaps ... even if I haven't got any free
socks yet  1

Avatar
chris75018 | 11 years ago
0 likes

Great stuff - there are some serious brands in that list -well done all!

Avatar
ragtag | 11 years ago
0 likes

Well done team. BTW you had the 9th highest data score. Do they give you insight into where or what that data is?

Avatar
dave atkinson replied to ragtag | 11 years ago
0 likes
ragtag wrote:

Well done team. BTW you had the 9th highest data score. Do they give you insight into where or what that data is?

yes. it's complicated and it has a lot to do with sock giveaways  1

Avatar
antonio | 11 years ago
0 likes

Down to me then, WoW! so I'm not a wasted space then.

Avatar
dave atkinson | 11 years ago
0 likes

Hey! We're at the awards bash right now! Wine's free... Off to an Oakley gig next. Not often we get a day out in the smoke...  1

Avatar
giff77 | 11 years ago
0 likes

Well done guys

Avatar
londonplayer | 11 years ago
0 likes

seems appropriate that you came equal with Marmite. Some people seem to have a similar view of cyclists  3

Avatar
sanderville | 11 years ago
0 likes

Congrats. Has Morgan Stanley been on the phone?

Avatar
Raleigh | 11 years ago
0 likes

Great result!

Avatar
Alan Tullett | 11 years ago
0 likes

You might go up a few places after the Tour. Wee done me and you  3  3

Avatar
Martin Thomas | 11 years ago
0 likes

Quite right too, well done Tony & co. I'm just surprised it's not number 1. Next year perhaps?

Avatar
londonplayer | 11 years ago
0 likes

stock market flotation up next?  3

Avatar
Super Domestique | 11 years ago
0 likes

Well done. Keep up the good work. I have been here nearly 2 years now and love the site.

Avatar
Tony Farrelly | 11 years ago
0 likes

Only MaxiRaw do it better apparently… we think it may have something to do with socks.

Avatar
notfastenough | 11 years ago
0 likes

Yay!

Post-brand engagement is massively important. It's defined as, well, thingy. You know, engaging after the brand.

....

Latest Comments