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Methodology of Virgin Money survey highlights 'cycle unfriendly' towns and cities, says CTC...

Plymouth has topped a list of the UK’s most cycle-friendly towns and cities compiled by Virgin Money. The research places Cambridge, the British city with the highest level of cycling, in 60th place. National cyclists’ organisation CTC has questioned the methodology used, saying that the use of casualty and theft statistics without relating them to bike usage means that in effect, high numbers of cyclists in a given town or city makes it “cycle unfriendly” in this context.

In a press release that was widely reported in national and local media, the financial institution, which has published the research to coincide with its sponsorship of next month’s Virgin Money Cyclone has revealed some details of its how it reached its conclusions.

Virgin Money customers will no doubt hope that the company's investment strategies show a greater level of sophistication than the methodology used to put the research together.

According to the company, “researchers rated towns and cities on a range of criteria including bike thefts; accidents; serious injuries and deaths for cyclists; the availability of cycle routes and the availability of specialist bicycle repair centres.”

Results were weighted to reflect population, but apparently no account was taken of bike ownership or levels of cycling in the towns and cities concerned, which would be particularly relevant in assessing theft or casualty statistics, for example.

Nor does it seem that anyone thought to ask the people who might be best placed to give an opinion on how cycle friendly or otherwise a particular place may be – cyclists themselves.

Missing from the list are several places in England that previously benefit from money made available under the Cycling Towns and Cities initiative – a number do make it, but only Bristol in third spot and Darlington in 14th place make it into the top 20.

Virgin Money says that Plymouth secured the top spot because it “scored well for low number of thefts, as well as a low number of accidents and cyclists killed or seriously injured while it ranked in the middle for the number of specialist cycle shops and 15th for cycle routes around the city.”

Cambridge, on the other hand – where it was recently revealed that bicycles now account for a quarter of all traffic – was “hampered by high incidence of cycle theft, serious injuries and a mid-ranking for bike shops and for cycle routes.”

The facts that the high number of bicycles in Cambridge have made it a magnet for bike thieves in recent years, or that higher levels of cycling tend to reduce the rate of death or serious injury when measured by distance traveled, although not necessarily bringing about a drop in absolute terms, do not seem to have been a factor in calculating its place on the ranking.

The same goes for any of the other towns and cities featured on the list. As Chris Peck of national cyclists’ organisation CTC says, “you shouldn't measure cycle safety by numbers of injuries. If you do that you will simply find that the places where cycle use is very high have more people being injured and more bikes being stolen.

He adds: “To a certain extent the numbers of bike shops and perhaps cycle route network are useful (though even they need careful definition - vehicle restricted city centres are far more valuable than miles of muddy rural cycle path). However, it is clear from the results that the casualty figures are a big part of the weighting.”

York also appears low down on the list, occupying 41st place, while Hull and Oxford, both cities with levels of cycling that are well above average, don’t even figure; among those that do make the top ten are St Helens, in fourth place, and Dudley, which came seventh, “yet both these towns have some of lowest cycling commuting levels in Britain,” says CTC.

Commenting on the results of the research, Graeme Tones of Virgin Money said: “Cycling continues to increase in popularity and is a major contributor to improving general health and easing traffic congestion. Government and local councils are doing their best to help more of us to get on our bikes through tax incentives, cycle parks and cycle paths.

“Every town and city in the top 60 can be pleased. Reducing the level of accidents and serious injuries requires responsibility from cyclists, care from drivers and the desire from towns and cities to make it easy and safe for people to get on their bikes”.

Virgin Money Cyclone organiser Peter Harrison added: “Everyone will have their own idea of what makes a town or city cycle friendly and the Virgin Money Cyclone research is an attempt to find which towns and cities are more cycle friendly than others and what the issues are. For those taking part in this year’s Virgin Money Cyclone I urge them to have a great time but equally importantly to be safe.

If you live or cycle in one of the towns or cities that feature on the list – or one that doesn’t – we’d be very interested to hear how your experience compares to its ranking.

Virgin Money's list of Britain's most 'cycle-friendly' towns and cities

1 Plymouth
2 Norwich
3 Bristol
4 St Helens
5 Huddersfield
5 Glasgow
7 Dudley
8 Ipswich
8 Cardiff
10 Walsall
11 Solihull
12 Lincoln
13 Bath
14 Darlington
15 Durham
16 Kingston-upon-Thames
16 Reading
16 Blackburn
16 Barnsley
20 Middlesbrough
21 Newcastle-upon-Tyne
21 Stoke-upon-Trent
21 Luton
24 Telford
25 Edinburgh
26 Sunderland
27 Southampton
27 Wolverhampton
27 Bradford
30 Blackpool
30 Belfast
32 Portsmouth
33 Southend
34 Salford
34 Sheffield
34 Coventry
37 Brighton
38 Liverpool
38 Swindon
38 Leeds
41 York
42 Warrington
43 Poole
44 Wigan
45 Bournemouth
46 Leicester
46 Bedford
48 Birmingham
49 Manchester
50 City of London
51 Bolton
52 Nottingham
52 Hartlepool
54 Derby
55 Doncaster
56 Greater London
57 Swansea
58 Gloucester
59 Peterborough
60 Cambridge

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.

31 comments

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northstar [1108 posts] 4 years ago
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Laughable

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spen [131 posts] 4 years ago
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"Virgin Money Cyclone researchers rated towns and cities on a range of criteria including bike thefts; accidents; serious injuries and deaths for cyclists; the availability of cycle routes and the availability of specialist bicycle repair centres.

The project allocated points for towns and cities based on their ranking, which were weighted to reflect the population in order to produce the top 60 cities and towns."

So if a town has a cycle path but no one has bike so non are stolen and there's no accidents then it would come out on top!  7

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Ghedebrav [1100 posts] 4 years ago
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Really flawed methodology at play here. St Helens, which I know fairly well from family connections, is *not* a cycle-friendly town, yet it gets fourth place on this chart.

Given this ignorance of very basic statistical principles, it doesn't fill you with great confidence about Virgin Money's general numeracy or intelligence. I certainly won't be trusting them with my investment portfolio.

(N.B. I don't actually have and investment portfolio, but even so.)

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HKCambridge [222 posts] 4 years ago
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Surprised by Cambridge's mid-ranking for number of bike shops as well. Were they just looking at branches of Halfords or something? It would seem likely that the place with the most cycle journeys also has the most demand for cycle shops, and I've never felt short of choice for a place to get gear or repairs.

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folgesvenn [2 posts] 4 years ago
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As someone whom goes to uni in Plymouth and rides there almost every day, I'm guessing that the list is actually in reverse order and they just haven't told anyone.

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Richthornton [81 posts] 4 years ago
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Lancaster, one of the former Cycling Demonstration Cities, not even rated?

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swldxer [84 posts] 4 years ago
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What a joke - in Kingston upon Hull we have 12% of commutes by cycle, 135 20mph zones and countless off road tracks and cycle lanes and yet we do not even get a mention.

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Alan Tullett [1568 posts] 4 years ago
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Well, it's a joke, but the high number of bike thefts in Cambridge isn't. My family have had 4 stolen in the last couple of years and now keep all of them indoors, even though it's a nuisnace with a narrow hallway and having to move them in and out all the time. Never had to do this before in about 35 years of living here.

A lot of other aspects of cycling in Cambridge could be improved as well. Can't compare to other cities as I've only lived in London in England.

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georgee [170 posts] 4 years ago
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Maybe it's actually quite acurate, London is 56th!

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G-bitch [323 posts] 4 years ago
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F***wits  20

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mad_scot_rider [581 posts] 4 years ago
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Sorry? Glasgow is the UK's fifth most 'cycle-friendly' city???

 7

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Darkerside [75 posts] 4 years ago
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I saw that as well. Glasgow: the land of the wheel breaking pothole, that makes London seem like bliss...

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Paul M [360 posts] 4 years ago
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From the IAM school of public relations.

I think they are following rule number 1 - "There is no such thing as bad publicity"

I think in future we need to careful about whether simply to ignore crap like this - don't give them the saisfaction.

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Gkam84 [9092 posts] 4 years ago
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Why am I not surprised to read again that apparently Scotland only has two towns or cities. Does this mean that anywhere else in Scotland is worse?  19 19 19

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mad_scot_rider [581 posts] 4 years ago
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Gkam84 wrote:

Why am I not surprised to read again that apparently Scotland only has two towns or cities. Does this mean that anywhere else in Scotland is worse?  19 19 19

You surely can't be suggesting that the wee pretendy teuchter cities up north should be counted?

*runs for cover*

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Bagpuss [99 posts] 4 years ago
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Plymouth? Bike friendly? That's the funniest thing I've read today.

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barongreenback [35 posts] 4 years ago
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Amazed that Birmingham isn't bottom. What an utterly appalling city for cyclists.

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Gkam84 [9092 posts] 4 years ago
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mad_scot_rider wrote:

You surely can't be suggesting that the wee pretendy teuchter cities up north should be counted?

*runs for cover*

Yes, not only the cities, but also the towns  3

I laughed when I saw some of the names on the list but not places up here which have half decent cycling infrastructure along with few accidents and low cycle crime. But I always forget that the UK stops half way between Glasgow and Perth/ Edinburgh and Dundee  3

I'm not a fan of Dundee, but they have got a great cycling infrastructure thats being improved all the time, along with Caird Park Velodrome, maybe their crime rates are to high come to think of it  19 19

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rowes [75 posts] 4 years ago
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In fairness to Plymouth there are fairly decent cycle routes and shared bus lanes that get you most of the way to the town centre.
Not many cyclists seem to commute though.

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Chrisc [147 posts] 4 years ago
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Well there's bugger all in Huddersfield so God only knows how they arrived at that one. Wonder if we can get access to the data so we can go and find the facilities they are referencing, they're too well hidden for me to spot!

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mintimperial [18 posts] 4 years ago
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I nearly spat my breakfast out when I saw Huddersfield in 5th place, hilarious. The local authority's idea of cycle facilities is narrow faded paintwork 'cycle lanes' that no cyclist in their right mind would go near, combined with spending tens of thousands of pounds flattening lovely, entertaining rural singletrack bridleways into six-foot wide gravel motorways. Laughable.

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Nednoodle [1 post] 4 years ago
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As a regular commuter and cycling campaigner in Plymouth, I was very bemused to read this article. Plymouth is the most UN-friendly cycling city I have come across (and I cycled for 7 years in London, much nicer in my opinion). It is (very) slowly improving but has a long way to go to get anywhere close to cities like Cambridge, Exeter, Bristol, even London etc.

This report is a fabulous example of how one should never trust statistics without looking at how they have been compiled. Virgin Money (who should really know better, I also won't be trusting them with my portfolio if this is their level of numeracy) have taken the most simplistic of measures e.g. number of cycle thefts, deaths and serious injuries per 1000 of the GENERAL POPULATION, without taking into account the number of cyclists in the city. Of course a city like Plymouth is going to do well when so few people cycle. Thefts, injuries etc are bound to be lower per 1000 of the general population. In fact, using their methodology in the extreme, the most cycle friendly town would be one where no one cycled as there would be no accidents involving cyclists, no deaths and no thefts. The figures would look far different (and be more representative) if cycling participation levels had been taken into account.

What amazes me is that all the news channels and newspapers, including Plymouth Herald, the Independent, Sky News, Yahoo etc have just re-gurgitated this dross without looking critically at the report and thinking about whether the statistics have been compiled in a reliable and valid way. All these journalists should be ashamed of themselves, what happened to critical thinking? NEVER BELIEVE STATISTICS without looking at where they have come from!”

The problem with this sort of report is that it will be used by councils and decision makers in towns and cities like Plymouth to say "see things aren't so bad. Our work for cyclists is done, our city has done well" when in reality, Plymouth is really scary to cycle in which makes our work as cycling campaigners much harder to try and get the lot of cyclists in our city improved

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thehairs1970 [38 posts] 4 years ago
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What??????

This is ridiculous and now the council will latch on to it and not invest anymore. I cycle a lot around Plymouth and also in Exeter. I'd rather ride in Exeter anytime. Plymouth seems to specialise in cycle lanes that run out at the most needed times or take the most circuitous route.

However,as Plymouth has a smaller population, and hence quieter roads, it may be percieved as safer. The ignorance remains though. My wife is regularly sworn at by people who insist she should use the cycle lane (often at the point where there isn't one).

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Tony [122 posts] 4 years ago
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News just in. Virgin Money have declared Venice the most car friendly city in Europe.  3

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tommy2p [90 posts] 4 years ago
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Obvious isn't it? It's the same person that did the surveys for the IAMs  1 4http://road.cc/tags/red-lights

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Cosmicned [26 posts] 4 years ago
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It's laughable- Swindon is 38th & its only me and about five other cyclists who dare commute here - the cycle lanes are invariably those utterly useless 'shared with pedestrians' type - often mysteriously running out and go nowhere at the most dangerous junctions - very good local bike shops though...  1

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Roger Geffen [57 posts] 4 years ago
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The methodology which places Dudley and St Helens among Britain's top 10 cycling towns is based on the same flaw which led road safety Minister Mike Penning to claim recently that cycle safety is far better in Britain than the Netherlands, as we have fewer cyclist casualties per head of population.

When CTC wrote to Ministers arguing that this was statistical nonsense (and contrary to how they had agreed to measure cycle safety following our Safety in Numbers campaign), we explained how you could similarly show that towns like Cambridge (with high cycle use, a lot of cyclist casualties for its population size, but a very low casualty rate per cyclist) are far worse for cycling than those with very few cyclists, few cyclist casualties but dreadful cyclist casualty rates. Places like Dudley and St Helens!

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Jon Fray [17 posts] 4 years ago
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You're wrong, you're wrong, you're wrong, you're wrong, you're wrong Virgin Money.

Bike theft is an indicator that (1) there are lots of bikes to steal and (2) that there is a buoyant market for stolen bikes - which itself indicates a growing or helathy cycling population. I'm not at all saying that bike theft is a 'good thing' or that theft makes a town or city 'cycling friendly', but please Mr Tones, use your loaf.

And we don't hyphenate Kingston upon Thames either.

Jon, Kingston upon Thames

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Jon Fray [17 posts] 4 years ago
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and have you SEEN the hills in Plymouth?

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brandobiker [22 posts] 4 years ago
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I find Glasgow to be the most dangerous place to cycle in, how did it reach number 5 or is its danger level ?

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