Cornwall Council has developed a range of ‘toolkits’ ahead of next month’s Bike Week, which runs from 16-24 June, in an attempt to get as many people as possible to ride bikes more often.
A toolkit specifically designed for schools which gives an overview of Bike Week as well as providing advice and suggestions of activities that can be included in the initiative can be downloaded from the council website.
Employers and workplaces are asked to register to receive their own toolkit, with the council hoping that encouraging people to take part in Bike Week will help them develop a cycling habit that will continue long after the week is over.
Graeme Hicks, Cornwall County Council Cabinet Member for Transportation, Highways and Environment Operations, commented: “I would actively encourage cycling as a practical way to save money in these financially difficult times as drivers suffer from the effects of rapidly rising fuel prices.
“It has the added benefit of helping people keep fit and enables the participant to build a fitness programme into their daily routine. Cycling is extremely kind to our precious environment by reducing harmful greenhouse gases and reducing traffic congestion.
“As an authority we should be doing everything we can to promote and encourage this sustainable mode of transport,” he added.
Tourist attractions including The Eden Project and the National Maritime Museum, Falmouth, are also offering discounted entry or other promotions to tie into Bike Week.
The Summer of Cycling initiative, launched by the All Party Parliamentary Cycling Group and the Bicycle Association, is also looking to get Britons onto their bikes this summer. Amog other things, the initiative, which runs until October, encourages cyclists "to share the fun and introduce just one friend, neighbour, colleague or family member to cycling."
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.