GreenEdge announces explosives and chemicals firm Orica as co-sponsor

Name changed to Orica-GreenEdge starting with Giro - "new visual identity" to be launched ahead of Tour de France

by Simon_MacMichael   May 1, 2012  

GreenEdge Santini video still

Australian WorldTour outfit GreenEdge has announced that it will change its name to Orica-GreenEdge after recruiting the explosives, chemical and mining services company as co-sponsor. The change of name will take effect from the Giro d’Italia, which starts on Saturday, with Orica’s name appearing prominently on team kit, although “a whole new visual identity” for the team will be revealed ahead of the Tour de France in July.

“This is a rare and fantastic opportunity to secure the founding co-naming sponsorship with this ground-breaking sporting venture,” said Ian Smith, Managing Director and CEO of Orica, which was known as ICI Australia until it was demerged from the former British chemicals group in the late 1990s.

“Cycling is dynamic, competitive and truly appeals to a global audience,” he continued.
“We have a lot in common with the team; we’re both multi-national organisations with an Australian DNA, and we share mutual aspirations driven by a focus on innovation and team work.

“This sponsorship forms one of the strategic platforms for Orica to increase its brand presence in key global markets and we’re convinced that the world-class performances of this team will help provide ongoing global exposure.”

The team’s founder and owner, Gerry Ryan commented, “We’re extremely proud to be teaming up with Orica in our debut season and onwards. It’s the perfect partner for us and we couldn’t have found a more ambitious and forward thinking company to get onboard.

“We have had a dream start to our sporting goals, winning big races and putting GreenEdge on the map in professional cycling.
This relationship with Orica, and our existing partners, will continue to make GreenEdge grow – for the athletes, for our fantastic fans and for cycling in general. It’s a significant milestone for us.”

The sponsorship agreement will run for three years and will also apply to GreenEdgde’s women’s team.

11 user comments

Oldest firstNewest firstBest rated

This just doesn't sound right;
`GreenEDGE' as in save the planet Smile
`Orica' blow the crap out of the planet Sad
or have I misread it Nerd

I'm always in two minds
Then I go and pick the wrong one Sad

posted by fluffchucker [284 posts]
1st May 2012 - 10:30


they've certainly blown the crap out the "new sponsor cliches" mine there

posted by VecchioJo [806 posts]
1st May 2012 - 11:02


Nice irony!

In theory, there is no difference between theory and practice, but in practice...

posted by notfastenough [3709 posts]
1st May 2012 - 11:06


very much doubt they are alone in having less than squeaky eco-clean sponsors. Gazprom, who sponsor katusha spring to mind.

joemmo's picture

posted by joemmo [1096 posts]
1st May 2012 - 11:26


I think they are mining explosives rather than weapons explosives people. But there will be plenty of puntastic opportunities nonetheless, as riders blow up on ascents and as peletons are blown to smithereens.


posted by Edgeley [236 posts]
1st May 2012 - 15:52

1 Like

joemmo wrote:
very much doubt they are alone in having less than squeaky eco-clean sponsors.

Road Cycling, as a professional sport, is one of the least green sports going. Cars and trucks driving across Europe, riders flying all round the world to get to races. Add in the helicopters, motorbikes, team cars in the convoy, support logistics like the trucks taking the barriers, podium and gantries around the place and that's one hell of a lot of fuel burnt!

posted by crazy-legs [652 posts]
1st May 2012 - 16:24


Perhaps one of the tour teams can get Addison Lee onboard?

posted by Coleman [331 posts]
1st May 2012 - 16:30


Coleman wrote:
Perhaps one of the tour teams can get Addison Lee onboard?

Might make riders reluctant to call the team car up alongside them for assistance...


Simon_MacMichael's picture

posted by Simon_MacMichael [9385 posts]
1st May 2012 - 16:41

1 Like

Well Sky might also make a big show of cuddling pandas, but they're still run by a 'billionaire tyrant.'

posted by wild man [293 posts]
1st May 2012 - 17:35


Hope no one bought one of the two different kits they have had already this season.

jimmythecuckoo's picture

posted by jimmythecuckoo [1347 posts]
1st May 2012 - 20:27

1 Like

I think you mean "not a fit person".

Noli porcum linguere

captain_slog's picture

posted by captain_slog [307 posts]
1st May 2012 - 20:28

1 Like