The bikes of the 200 riders in tomorrow's Milan San Remo will sport stickers to state solidarity with cycle safety campaigns run by the Times and Gazzetta dello Sport.
The initiative was announced at a round table conference in Milan this morning, organised by the Italian sports daily, with one of the speakers being Kaya Burgess - Burgess is the journalist involved in the Times Cities Fit for Cycling Campaign, launched early in February.
Shortly after the Times launched Cities Fit for Cycling the Gazzetta launched its own Salva i Cyclisti (save the cyclists) initiative. Both newspapers acknowledge that what they are doing builds on the existing work of bloggers and cycle campaigners.
There have often been calls for professional cyclists to give their views on the road safety debate and tomorrow at least the sport's biggest names will be joining those of us who commute, ride to the shops, or simply around the park with the kids in showing their concern for the safety of cyclists which is something that unites us all - we are all cyclists.
Giving the closing address at today's conference, Burgess said that "bikes are not just a hobby or a sport, but a means of transport and way of life."
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.