Action Medical Research signs up track star as ambassador for the charity

As revealed in our exclusive interview with her earlier this week, Great Britain track star Joanna Rowsell has been signed up as an ambassador by Action Medical Research. This afternoon, the charity is giving its followers on Twitter the chance to win the race number the 23-year-old wore during last weekend’s UCI Track Cycling World Cup Classics in London, where she clinched gold in both the team and individual pursuits.

The competition for the signed race number will take place from 3pm to 4pm today, and further details will be provided on the charity’s Twitter feed, @amr_events.

Cycling events form a big part of Action Medical Research’s fundraising activities, and this year 25 rides are on offer including three aimed specifically at women, and including long-distance rides including Lads End to John O’Groats and what it says is the largest London to Paris ride within the charity sector.

The charity celebrates its 60th anniversary this year, with the funds it raises going towards research into conditions that affect babies and children. The current focus of its work involves meningitis, epilepsy, cerebral palsy and premature birth as well as some rare child-related conditions.

Rowsell said: “I’m really excited to be Cycling Ambassador for such a worthwhile charity and one that is so passionate about cycling. Action Medical Research runs a really varied programme of rides and it’s great to see so many new events for women included.

“There’s a huge choice of things for cyclists to get involved in, from one-day rides to longer challenges like the UK End2End – I’ve ridden the Land’s End to John O’Groats route myself so know first-hand what an amazing ride that is.”

Jo Pickard, Head of National Events at Action Medical Research, added: “We’re delighted that Joanna has agreed to become a Cycling Ambassador for Action Medical Research.

“Our cycling events raise vital funds for our important work to help stop the suffering of babies and children caused by disease and disability and having a track gold medallist and rising star to help promote what we do is fantastic. Joanna in an inspiration and will help raise awareness of our unique range of charity rides as well as our vital medical research.”

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.