New on road.cc: Buy it Local buttons

Find out which bike shops near you stock the stuff we review...

by Dave Atkinson   January 26, 2012  

Buy it local on hex keys

It's great being able to look for reviews of cycling kit online, but here at road.cc we know that lots of you also like to support your local bikeshops, wherever they may be. And we do, too. That's why we're teaming up with UK distributors and some manufacturers too to add Buy it Local buttons on any of their products that we review.

What's a Buy it Local button? For now it's a link to take you through to the dealer locator page of the distributor that's responsible for the product (or in the case of Giant a link through to their 'Click and Collect' service). You can then use their online search engine to find a local bike shop that stocks the brand. So far Giant, Upgrade, Paligap, Moore Large, 2Pure and Hotlines have signed up to have the buttons added to their reviews and we're working to get as many other distributors and manufacturers to sign up so that as many reviews as possible carry the button. The idea isn't to favour one way of buying over another, but to give you the maximum amount of choice, buying online is always going to be a competitively priced and convenient option while the Buy It Local button offers you the chance to always buy the actual product reviewed rather than something similar and to benefit from the personal service and knowledge to be had down at your local bike shop.

Make sure you phone ahead to the shop to ensure they have the product in stock before you rock up cash in hand; they may not have any available, although most good bike shops will be happy to order something in if you call them and ask.

That's how it works for now - we've been adding the buttons to the site since just before Christmas; as things progress you'll be seeing more and more of them, and we're working with a number of distributors to see if we can introduce a more sophisticated system. More news on that when we've got something to show you. But for now it's another option if you want to know where you can buy a product in person.

As mentioned the Buy it Local buttons are already live on some reviews and we'll continue to add them. Not every review will carry one, but we aim to cover as many products as we can. Look for the button in the sidebar of the review, to the right of the main image.

And if the picture of the groovy looking One23 hex keys has pricked your interest you can read the review here

10 user comments

Oldest firstNewest firstBest rated

Brilliant. Nothing more frustrating than reading a review of some interesting kit only to find out that no one within 150 miles of you appears to stock the bloomin' thing! Crying

always feel better about buying something from the LBS than one of the main chains or online retailers but usually that is the only way to get hold of stuff.
Will look out for this and hopefully put it to good use, pending permission from she who must be obeyed! Big Grin

posted by SevenHills [149 posts]
26th January 2012 - 16:16

3 Likes

Really impressed - well done. After just having a lousy experience with W****e (first time I've used them - never again) I've resolved to buy from the LBS in future. These buttons will be helpful - thanks.

Doctor Fegg's picture

posted by Doctor Fegg [135 posts]
26th January 2012 - 17:01

2 Likes

Well done Road.cc, great to see some support for the little guys from the biking media, it's been lacking for far too long.

posted by gearfreak [5 posts]
26th January 2012 - 17:56

1 Like

This is a really impressive feature. Well thought out and well done.

mr-andrew's picture

posted by mr-andrew [297 posts]
26th January 2012 - 19:05

2 Likes

Nice feature, wont effect me, as my LBS doesn't stock anything i'm interested in, more into their MTB stuff, so online for me, plus its alot cheaper

Gkam84's picture

posted by Gkam84 [8890 posts]
26th January 2012 - 19:27

2 Likes

Gkam84 wrote:
Nice feature, wont effect me, as my LBS doesn't stock anything i'm interested in, more into their MTB stuff, so online for me, plus its alot cheaper

Ah but you should be able to get road stuff there too using this

Tony Farrelly's picture

posted by Tony Farrelly [4143 posts]
26th January 2012 - 19:43

2 Likes

Great idea!

posted by JohnnyO [21 posts]
26th January 2012 - 19:57

2 Likes

'locally', surely. Oh, the humanity.

posted by andyp [906 posts]
27th January 2012 - 9:52

2 Likes

Great idea guys, thanks. Will there be any further development where lbs' can tick a box to say they stock certain kit because distributors lists are sometimes terribly out of date?

not all carbon is the same.

Jon Burrage's picture

posted by Jon Burrage [1081 posts]
27th January 2012 - 13:16

1 Like

From our end Jon, more likely that we'll see distribs moving to click and collect model and crediting the sale to the shop of your choice for you to go and collect.

Tony Farrelly's picture

posted by Tony Farrelly [4143 posts]
27th January 2012 - 15:13

2 Likes