As you're reading this, multi-Olympic-medal-winning Victoria Pendleton is in London having her picture taken with a new range of bikes named after her.
The Halfords twitter feed posted earlier, "Photo shoot with the gorgeous Victoria Pendleton" along with the picture of the cycling star wearing a red dress and wheeling a pale blue ladies roadster, so we guess that answers where the bikes will be selling.
Pendleton will be following in the footsteps of previous Olympic winner Chris Boardman who already has his successful line of bikes in the Halfords stores nationwide but it remains to be seen whether the Victoria Pendleton machines - possibly the world's longest downtube logo if they go with the full name - will extend to the sporty bikes she's better known for riding as well as the city runaround she's holding in the pic.
Stand by for more news as it comes in...
UPDATE: According to Halfords, "Victoria Pendleton's new range of bikes will be available to buy online at Halfords.com from 22nd March and in-store from 29th March."