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Distincive bike last seen on Chicken Cyclekit stand at around 4pm on Sunday afternoon

Chicken Cyclekit is offering a reward of up to £500 for the safe return of a Cinelli Strato bike stolen on Sunday afternoon from its stand at the London Bike Show at Excel in East London.

Fitted with Campagnolo Bullet wheels and Super Record groupset, the bike, worth £5,500 is certainly a head-turner and bound to attract attention.

Should you be offered it for sale, or have any information at all that might help lead to its recovery, please contact Chicken Cyclkit on 01525 381347.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.