The new charity Cycle a Difference – Save a Baby is using the platform of the London Bike Show going on now and over the weekend to kick off raising money and awareness for their work in Vietnam to save newborn babies from the effects of disease or just lack of "the medical care that we take for granted," as they put it.
Their stand at the London Bike Show is what they describe as, "An amazing mix of bikes and incubators, limited edition t-shirts, medicos and cyclists."
And how are they raising money? According to the charity, their 'Cycle a Difference' is described as "a once in a lifetime epic 850-miles challenge ride across the remote highlands of northwest Vietnam. It combines a fantastic sport with a great cause - saving newborn lives."
Newborns trustee and ride captain Luke Humphreys says, "So many people have no idea that world-wide around 10,000 babies die every day from easily preventable causes."
Only two nurses cover this ward in Vietnam, 24 hours a day, 7 days a week according to Cycle a Difference - Save a Baby.