Wot no hi-viz? Duffy ad cleared of safety breach

ASA says singer's cycling scenario was 'fantasy'

by Tom Henry   June 17, 2009  


A TV commercial featuring the singer Duffy on a bike is not guilty of breaking health and safety regulations, the Advertising Standards Authority (ASA) has ruled.

The Welsh singer was seen riding around a supermarket and through darkened streets in the advert for Diet Coke. After it was aired, there were 22 complaints that Duffy wasn’t wearing reflective clothing or using lights on her bike, and that children might copy her behaviour.

Coca-Cola said it carried out a "vigorous" assessment of highway code regulations. Duffy had been wearing a black and white sequined top that reflected light and gave her a "luminous glow" so that she stood out in the dark. The soft drinks company added that the bike had lights.

The authority said the cycling sequence was clearly "unreal and fantastical" and the ad was not shown around programmes children were likely to be watching.

It also decided that older children would understand cycling round a supermarket was not a realistic situation.

7 user comments

Oldest firstNewest firstBest rated

Who complains about this stuff....do you think they sit there watching tv with a notebook just in case?

not all carbon is the same.

Jon Burrage's picture

posted by Jon Burrage [1081 posts]
17th June 2009 - 14:22


Funnily enough that's the question we asked. I suppose it must be people who are very passionate about health and safety… or Coca Cola's PR department.

Tony Farrelly's picture

posted by Tony Farrelly [4176 posts]
17th June 2009 - 14:26


22 people need to get a life! Wink

posted by SimpleSimon [114 posts]
17th June 2009 - 14:29


"The soft drinks company added that the bike had lights"

The film crew might have had some very big lights, but I don't see any on the bike.. FAIL!

DaveP's picture

posted by DaveP [467 posts]
17th June 2009 - 18:46


I didn't see any either, but luckily she did have that reflective hat!

Tony Farrelly's picture

posted by Tony Farrelly [4176 posts]
17th June 2009 - 19:46


I think it is the cycling = danger reflex. If you don't take regular exercise, then not cycling is more dangerous. When I pass a fat driver sitting in their car in traffic smoking I think "that's three things counting against your long term health".

two wheels good; four wheels bad

posted by cat1commuter [1391 posts]
18th June 2009 - 9:59

1 Like

One note, one speed. Perfect.

londondailyphoto's picture

posted by londondailyphoto [74 posts]
19th June 2009 - 8:07