Team Sky’s signing of world champion Mark Cavendish was arguably the biggest transfer story of 2011, and certainly the most protracted one. His new team’s sponsors are wasting no time in starting to get a return on their prize asset with the screening of a half-hour documentary on him, shown this evening at 7.30pm on Sky Sports News.
The programme, called King of Sprint, comes at the end of a year in which Cavendish achieved his two goals for the year.
The first came in July, when he won the green jersey at the Tour de France in the colours of his former HTC-Highroad team.
Then, in September, future Team Sky colleagues Bradley Wiggins, Geraint Thomas, Jeremy Hunt, Ian Stannard and Chris Froome helped him win that rainbow jersey in Copenhagen.
The British Team that day was completed by Garmin-Cervelo’s David Millar and former Team Sky rider Steve Cummings, who will ride for BMC Racing next year.
Tonight’s show, perhaps unsurprisingly, promises “unprecedented access” to Cavendish, and will see him talk about next year’s Olympic Games, Team Sky’s ambitions for the 2012 season, and also why he believes cycling is the cleanest sport out there.
It won’t be the last time Cavendish will feature on TV this year.
He is currently a very strong odds-on favourite to become only the third cyclist to win the BBC Sports Personality of the Year award, presented on Thursday 22 December after a public vote during the live screening of the event from Salford.
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.