Cavendish Head & Shoulders above rivals as he joins Hoy and Pendleton in getting P&G sponsorship

Sponsorship is OK as long as they don't stop people from taking there own water/food/sanity into a stadium
It's a shame that the olympics have to be turned into a buisness venture, which is what I thought the olympics were agains

I HATE the Olympics ( but like all of you will be glued to the TV for 2 weeks solid, yep no tickets either)..... Shame on road.cc for even putting this article on the site

What. is. the. name. of. splits.

The athletic stadium is supposed to hold 80,000 seats. The 100m finals sold out selling 40,000 tickets. What happened to the rest i wonder

Yes Darren you're absolutely right.

A friend of mine also told me that people will not be allowed to take liquid refreshment into the stadia, and neither will there be any water fountains etc. What there will be are Coca Cola kiosks where you can buy all the drinks you'll ever need.

It'll be like Disneyland except at least Disneyland is up-front about being a for-profit venture.

Money Money Money

With all that money you'd think they could do a better Photshop job than that

I agree PeteH, as in ALL sports, money first.
I was very disappointed when London got the Olympics, all I could see was all of those BILLIONS of pounds being wasted, and look at the financial worldwide crisis, how is this going to help Britain recover ?
The Olympics is always marketed as being beneficial to the country, how can it be, that a single competitor/team winning something they enjoy doing benefit the remaining millions of people ?
Also the latest trendy word 'legacy' is bounded about (remember when 'sexy' was the in-word?).
I would much rather have this money spent on providing good care to everyone (NHS, new hospitals, 'miracle' cancer drugs & research etc) than a couple of stadiums and some medals to pat the talented few on the back.
Obviously a big benefit to those running it and the Ministers in Government, probably a big pension bonus for them.

This whole corporate takeover makes me sick. Who gives a **** what Proctor and Gamble are doing?

I thought the Olympics was supposed to be a celebration of sporting talent? At very least you might think they would turn it into a showpiece to get first-world people off their backsides.

Instead what we see is that Joe Public is mostly unable to buy tickets to see the games, while at the same time The Sun and EDF are in a position to give tickets away as competition prizes. Even those people lucky enough to get tickets (and of course don't forget that those who were unlucky had to fork out as well) are obliged to pay by Visa due to the sponsorship arrangements.

I wonder, actually, if that rule also applied to our government, who spent more than £250,000 of taxpayers' money on tickets?

And remember also that two of the biggest sponsors of the games, McDonald's and Coca Cola - I have heard that the McDonald's in the olympic complex will be the largest in the world - someone please tell me what either of these brands have to do with promoting better health.

It is clear to me that the whole Olympic exercise is about a very small number of people making an awful lot of money, and nothing more.

Grrrrrrr

For some reason my eyes were drawn straight to the leggy one doing the splits...