Brighton based clothing makers Morvelo have launched their Autumn/Winter clothing range through the medium of film.
As they put it, "Forget models pouting to the camera, looking moodily off into the distance. They wanted a race."
The vid features local riders Phil Moore and Gareth Jones in their own cyclo-cross event; across town to a sprint finish in the famous Preston Park Velodrome.
We foresee 'disgusted of Hove' letters in the 'The Argus'.