Gucci x Bianchi bike lid collab

"That's a Gucci helmet." Oh, wait...

by nick_rearden   November 12, 2011  

Gucci Bianchi Bike Helmet in white

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Gucci and Bianchi, two Italian companies known for making more than their fair share of bling but in different fields have worked together on a bike helmet fit for the streets of Milan.

It's long been a phrase among gadget freaks to refer to a particularly new and shiny piece of kit as 'Gucci' as in "Wow, that's a Gucci bike." Henceforth, though, this reference in connection with bike helmets will have to be modified now that Gucci really are branding a crash hat with their name thanks to working with bike company Bianchi.

And it does look like a Gucci helmet; combining shades of Angels Harmony and Destiny from 'Captain Scarlet' with a Vespa-riding bella ragazza on the Via della Spiga. We can see VecchioJo in one of them for a start, let's order one...

Ah, wait, it's US$890 so maybe we'll wait for Christmas.

Two colours; white or black with signature Gucci green-red-green stripes, mirrored visor and contrasting leather straps. Lovely.

Details: www.gucci.com

8 user comments

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Best left to those who ride the streets of Milan, IMO. Overpriced, and I fail to see any benefit of this sort of "collaboration" between designers and cycling manufacturers.

niceguysean's picture

posted by niceguysean [100 posts]
12th November 2011 - 12:50

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Lovely? thank goodness beauty is in the eye of the beholder.

antonio

antonio's picture

posted by antonio [899 posts]
12th November 2011 - 13:09

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It's a skateboard potty with a clipon visor. Can I review one? I promise to be nice.... Devil Devil

Rob Simmonds's picture

posted by Rob Simmonds [249 posts]
12th November 2011 - 15:28

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What's interesting here is that this is further evidence that cycling is being adopted by the fashion set. (Maybe it's already like that in mainland Europe?)

This might not hold much sway with the people visiting cycling websites, but there are large amounts of people influenced by celebrities and fashion houses. If this could promotes cycling as a more mainstream lifestyle choice it would be a good thing.

posted by skeuomorph [1 posts]
13th November 2011 - 23:26

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skeuomorph - what you say made me think immediately of an article in the - ahem - Daily Mail last week. Cycling celebs and Pashley (though the pic of McGregor has been around a least a year IIRC)

http://www.dailymail.co.uk/home/moslive/article-2056590/Inside-Britains-...

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posted by Simon_MacMichael [7484 posts]
13th November 2011 - 23:35

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Sends out all the right messages about cycling being good for your health and well being doesn't it?

The next item for sale will be a neck brace, then a back brace, then leg armour, then ......

Binky

posted by davebinks [114 posts]
16th November 2011 - 16:26

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When I shit money, I'll buy to impress the Hoocheez with mah Goocheez. Oh wait, they wouldnt be impressed by Spaceman Spiff.

Seriously tough, seems a bit bulky for commuting and out of the question for the group ride or race.

What they need to do is add a jaw protector, because this thing looks prime for bike polo.

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posted by dontcoast [21 posts]
16th November 2011 - 21:12

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wear it with ur shiny assos shades

Pete

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posted by PeteH [159 posts]
16th November 2011 - 21:53

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