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"That's a Gucci helmet." Oh, wait...

Gucci and Bianchi, two Italian companies known for making more than their fair share of bling but in different fields have worked together on a bike helmet fit for the streets of Milan.

It's long been a phrase among gadget freaks to refer to a particularly new and shiny piece of kit as 'Gucci' as in "Wow, that's a Gucci bike." Henceforth, though, this reference in connection with bike helmets will have to be modified now that Gucci really are branding a crash hat with their name thanks to working with bike company Bianchi.

And it does look like a Gucci helmet; combining shades of Angels Harmony and Destiny from 'Captain Scarlet' with a Vespa-riding bella ragazza on the Via della Spiga. We can see VecchioJo in one of them for a start, let's order one...

Ah, wait, it's US$890 so maybe we'll wait for Christmas.

Two colours; white or black with signature Gucci green-red-green stripes, mirrored visor and contrasting leather straps. Lovely.

Details: www.gucci.com

8 comments

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niceguysean [114 posts] 5 years ago
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Best left to those who ride the streets of Milan, IMO. Overpriced, and I fail to see any benefit of this sort of "collaboration" between designers and cycling manufacturers.

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antonio [1134 posts] 5 years ago
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Lovely? thank goodness beauty is in the eye of the beholder.

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Rob Simmonds [251 posts] 5 years ago
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It's a skateboard potty with a clipon visor. Can I review one? I promise to be nice....  19 19

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skeuomorph [9 posts] 5 years ago
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What's interesting here is that this is further evidence that cycling is being adopted by the fashion set. (Maybe it's already like that in mainland Europe?)

This might not hold much sway with the people visiting cycling websites, but there are large amounts of people influenced by celebrities and fashion houses. If this could promotes cycling as a more mainstream lifestyle choice it would be a good thing.

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Simon_MacMichael [2467 posts] 5 years ago
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skeuomorph - what you say made me think immediately of an article in the - ahem - Daily Mail last week. Cycling celebs and Pashley (though the pic of McGregor has been around a least a year IIRC)

http://www.dailymail.co.uk/home/moslive/article-2056590/Inside-Britains-...

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davebinks [152 posts] 5 years ago
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Sends out all the right messages about cycling being good for your health and well being doesn't it?

The next item for sale will be a neck brace, then a back brace, then leg armour, then ......

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dontcoast [22 posts] 5 years ago
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When I shit money, I'll buy to impress the Hoocheez with mah Goocheez. Oh wait, they wouldnt be impressed by Spaceman Spiff.

Seriously tough, seems a bit bulky for commuting and out of the question for the group ride or race.

What they need to do is add a jaw protector, because this thing looks prime for bike polo.

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PeteH [151 posts] 5 years ago
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wear it with ur shiny assos shades