Sportive enthusiasts may find themselves with a bit of juggling to do next Tuesday, with entries open at noon on 1 November for the 2012 Wiggle Cheshire Cat – the same day that entries go live for the Northern Rock Cyclone Challenge.
Taking place next year on Sunday 25 March – the morning after the clocks go forward – event details for the Wiggle Cheshire Cat have already been posted on the Kilo To Go website for the ride, which begins at the Crewe Alexandra Stadium and in previous years has attracted 3,000 riders.
Three route options are available, covering 45, 74 and 100 miles – the latter two feature climbs including the event’s signature Mow Cop Killer Mile close to Biddulph on the border between Cheshire and Staffordshire.
Riders conquering that climb without having to dismount and walk can claim a commemorative medal in recognition of their achievement, and for some, getting up there on the bike remains a challenge to be overcome – “Mow Cop and I have
unfinished business!” says one past participant, Steve Hall.
Technical Director Geoff Saxon says “The Wiggle Cheshire Cat really does play a big part in getting Britain on its bike by kick-starting the summertime cycling season in Britain. With the ‘Cav effect’and the Olympics in 2012 all our hopes and enthusiasms for cycling have never been so high. It’s five months away and we’re already excited!”
Simon Thomson, the event's Commercial Director adds: “Judging from the feedback from sponsors, riders and several partners associated with the event, indications are that the 2012 Wiggle Cheshire Cat is going to be bigger than ever. That’s not just an unprecedented amount of riders to look after but a massive secondary spend into the region’s commercial sector, too.”
Entering its sixth year, the event, which costs £22.50, £30 and £33 respectively for the 45, 74 and 100 mile options, aims to raise money for charity partner, Cancer Research UK.
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.