Tern teams up with Evans Cycles

New folding bike brand gets 45 UK dealers for starters

by nick_rearden   October 17, 2011  

Tern Verge Duo

Starting January 1st 2012, Tern the new bike brand - or 'urban transport specialist' as they're putting it - started by Joshua Hon of the original Taiwanese Dahon family will start selling their folding bikes through the Evans Cycles chain.

"We're incredibly pleased to be partnering with Evans Cycles for distribution in the UK," said Joshua Hon, Tern vice president.

"Evans has a fantastic, passionate team and are a perfect fit for Tern. They have been responsible for selling a significant proportion of all the folding bikes sold in the UK for best part of 40 years. The combination of their strong retail presence and their rapidly expanding import portfolio of bikes and accessories makes them a natural choice as a partner."

For his part Michael Rice Managing Director of Evans Cycles said, "We are looking forward to working with Tern, who are already recognised as a leader and innovator in the folding bike market. Their urban bikes really hit the mark for our commuting customers and will make a great addition to our Ride2Work offerings."


Verge Duo  £699.99: a sporty 2-speed model but there are derailleur options, too.

Tern bicycles will be available through Evans stores 'and other complementary independent bike dealers' as Tern are phrasing it in the news release. Sales, marketing and after-sales activity will be administered through Cyclemotion headed by Mark Bickerton who already has quite a name in the history of the folding bike market.

"Evans were the first retailer to stock my father's folding bikes 40 years ago, so I have a long-standing relationship with Evans," according to Bickerton who is also the President of the Bicycle Association of GB.

We had a good look at the Tern range at Eurobike and the bikes' details are certainly exquisitely wrought with a particularly nice hinge and clamp mechanism which is intuitive and comfortable to fold and unfold, lock and unlock. There are 22 models in the range, 17 of which we'll see in the UK and based on seven platforms from the decidedly sporty to the utilitarian.

The big insider news at Eurobike, however, was the furious accusation match going on between the two parts of the Dahon business as Joshua Hon and his mother in one camp were battling with the father and founding Mr Hon over territories, factories and patents in the other. It's an ongoing saga but one which doesn't appear to be stopping the progress of the nascent Tern name.

UK price list from 1st January 2012

Verge X30    £1,599.99
Verge X20    £2,299.99
Verge X10    £1,349.99
Verge S11i   £1,599.99
Verge Duo      £699.99
Verge P18      £899.99
Link P9 P      £629.99
Link P7i       £799.99
Link P24h      £799.99
Link D8 D      £449.99
Link D7i       £629.99
Link Uno       £449.99
Link C7 C      £349.99
Joe P24 P      £629.99
Joe D24 D      £499.99
Joe C21 C      £399.99
Eclipse P9     £799.99

Details: ternbicycles.com

7 user comments

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No prices on the website? Any idea what they'll be?

posted by a.jumper [654 posts]
18th October 2011 - 8:28

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a.jumper wrote:
No prices on the website? Any idea what they'll be?

No prices made public anywhere yet; should be any day now we'd have thought.

posted by nick_rearden [858 posts]
18th October 2011 - 8:41

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a.jumper wrote:
No prices on the website? Any idea what they'll be?

There are prices up on the Tern-German site. They don't seem ot feature all the models the US site does. Obviously it's all in German and the prices are in Euros but it should give you an idea.

http://www.ternbicycles.com/de

posted by yocto [20 posts]
18th October 2011 - 9:57

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OK, got the UK prices now, stand by....I'll add to the story above.

That's done now. Typical; the one I fancy - the S11i with an Alfine 11-speed hub is £1,599.99

posted by nick_rearden [858 posts]
18th October 2011 - 11:00

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Bit expensive for a new brand trying to gain market share in the middle of a recession. Alfine 11 for me ... now I just need to win the lottery...

Nic

posted by nbrus [274 posts]
18th October 2011 - 20:40

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The bikes look nicely styled, but if Brompton is the rock and Dahon the hard place, then Tern's prices put them between the two.

It's going to take a lot of shrewd marketing and hard sell from Evans to persuade UK buyers to opt for a Tern. I wish them well.

posted by Campag_10 [153 posts]
19th October 2011 - 0:20

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I'm in the market for a bike. I can't justify paying $1,500 - 2,500 dollars for an unproven bike. I think Tern is in for a very rude awaken.

Microsoft learned this lesson the hard way too. MS tried to enter the mp3 player market charging the SAME price as Apple... Most people just decided - Hey, all things being equal, why not go with the iPod. Same thing in this case.

posted by Steve USA [1 posts]
28th October 2011 - 13:14

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