Cinelli x Look 'Pursuit Concept' mashup

Swedish designer dreams of pursuit bikes but his day job is more practical

by nick_rearden   October 17, 2011  

Meet Eric Nohlin from Sweden. His work for Lots Design in Göthenburg has won awards including one for the OPENbike bike share design competition in Copenhagen in 2009. In the evenings, though, his thoughts turn to slipperier machines.

Have you ever wondered what the love child of a Look 596 and a 1980s Cinelli Laser would look like? Eric has. And in the way that industrial designers will work up sketches that eventually look so real that you think you can almost ride off on them, he has a tab on his website titled Pursuit Concept full of that lovely stuff.

Interestingly, there's another proposal labelled Muskox; an interesting-looking urban city bike featuring elements from the Pursuit Concept. How about integral lighting front and rear? It immediately made us think of the Porsche Bike S we featured last Friday and how it could benefit from some really innovative thinking.

We think Porsche should be talking to Erik, eh?

Erik Nohlin: "Mom Cinelli Laser, dad Look 596 = Pursuit Concept"

Erik Nohlin sketches: "Speed, Direction, Strength"

Erik Nohlin sketches: "Handlebar proposals"

Erik Nohlin Pursuit Concept: "Ballpoint sketches"

Proposal with Look and Mavic logos

Variant with Look carbon rear disc and Mad Fiber front

Cinelli Laser 2013 carbon concept

Erik Nohlin urban bike proposal 'Muskox'


4 user comments

Oldest firstNewest firstBest rated

Very nice, but you wouldn't want to slip off the pedals.

posted by robert.brady [146 posts]
17th October 2011 - 18:48

like this
Like (2)

Stunning Idea. I can think of 3 letters that will ruin it for everyone... sing it with me people, "UCI"

Life behind bars.

Graham Howell's picture

posted by Graham Howell [55 posts]
18th October 2011 - 22:16

like this
Like (0)

Beautiful. The Cinelli is a design classic and LOOK are hand making some of the best bikes.

posted by Addy TT [6 posts]
18th October 2011 - 23:04

like this
Like (1)

Wow... Applause


Felix's picture

posted by Felix [108 posts]
19th October 2011 - 0:22

like this
Like (2)