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…and this won't be the only spoof coming we suspect...

World's largest bike maker Giant has responded to yesterday's foot-in-mouth moment from General Motors with its own interpretation of the Reality Sucks ad encouraging America's students to give up cycling in favour of gas guzzling.

Showing a traffic jam featuring centre stage an example of the definitive GM behemoth the GMC Hummer, Giant's version of the advertisement we showed in yesterday's post has the banner "Reality DOES Suck" before outlining the difference in headline costs between running one of GM's more antiquated redneck dinosaurs - the Chevy Silverado LT - versus one of Giant's urban hybrids, the £350 Escape 2.

Appearing on their Facebook page, the Giant ad has already attracted plenty of comments including this one from fan Ben Adlin who says, "I'm on board but who exactly is choosing between a bicycle and a freaking chevy silverado?" Indeed, in attempting to promote the more embarrassing parts of their product line against bicycles, GM appear to have doubly shot themselves in the foot.

The indignant cyclists are a no-brainer but drawing attention thanks to Giant's 'ad' the relative expense of driving a truck - $3,600 a year for 15,000 miles - even at relatively cheap American prices - versus a more parsimonious motor is a lesson that needed to be broadcast in straitened times, even if it is a car.

11 comments

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adman88 [20 posts] 5 years ago
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Love it!

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jezzzer [329 posts] 5 years ago
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petrol pedant alert...
that ain't no GMC and neither is it a Hummer (which aren't the same thing anyway).
The clue is in the caption...  1

in any case - in your face GM!

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Bedfordshire Clanger [344 posts] 5 years ago
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More pedantry...Chevrolet is owned by GM

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jezzzer [329 posts] 5 years ago
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Bedfordshire Clanger wrote:

More pedantry...Chevrolet is owned by GM

mmh?

yes, this is true. quite a few brands fall within the GM group, including GMC, Hummer (as was) and Chevy. My point was that labelling a Chevy as being either a GMC or a Hummer was wrong. Not that it really matters  1

(GMC ≠ GM)

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Bedfordshire Clanger [344 posts] 5 years ago
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There is a Hummer in the traffic jam isn't there? I think that's what Nick means.

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Barry Fry-up [187 posts] 5 years ago
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 1

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don_don [149 posts] 5 years ago
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If Barry Fry-up can see the passenger giving the driver a hummer in that picture, then his eye-sight is a damn sight better than mine..

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italiafirenze [70 posts] 5 years ago
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We were always only seconds from a "hummer" gag. At least it wasn't accompanied by a picture...

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mad_scot_rider [581 posts] 5 years ago
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... and those of us who want to appear naive and innocent ask for an explanation from don_don

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Simon E [2851 posts] 5 years ago
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Kudos to Giant! Chapeau.

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edwardjameson [2 posts] 4 years ago
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Did you knew that Mercedes is producing bikes too ? I saw one and I fall in love with it  1

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