£5,000 grants for businesses in Stoke-in-Trent to promote cycling and walking

Money available for initiatives such as pool bikes, bike storage or showers and changing facilities

by Simon_MacMichael   September 24, 2011  

Riders at the start of The Prostate Cancer Charity Tour Ride in Stoke-on-Trent

Stoke-on-Trent City Council is offering grants of up to £5,000 to help local businesses encourage their employees to leave the car at home and instead get to work through walking, cycling or using public transport.

The council is inviting bids under its sustainable travel plan, which envisages businesses working in partnership with council officers to draw up a travel plan and highlight alternatives means to the car for staff and visitors to get there.

Among initiatives that the council says can be supported by the grants are the provision of shower and changing facilities, installation of cycle storage and purchase of pool bikes, as well as improvements to lighting and pedestrian crossings.

Councillor Adrian Knapper, Stoke-one-Trent City Council cabinet member for transport and planning, commented: “These grants will hopefully provide small and medium sized businesses with the opportunity to create a sustainable transport plan tailored to them.

“The onus though, is on them to come up with something that will provide their employees with alternatives to just driving into work on their own, by creating facilities and opportunities they might not be able to afford normally,” he added.

Councillor Mark Meredith, cabinet member for economic development, said: “We’re keen for businesses to come forward straight away and start applying. It’ll mean that they can get things moving straight away and we can start helping them as soon as possible”

He continued: “By alleviating the financial burden that can come with doing this independently, we hope businesses will be able to focus their finances in creating new jobs, and also encouraging others to come here and make Stoke-on-Trent a great working city.”

Further information plus an application form can be obtained by telephoning 01782 234964.

Stoke-on-Trent was formerly one of Cycling England's cycling demonstration towns and earlier this year the city council told road.cc it remained committed to promoting cycling despite the abolition of that body by the Coalition Government.

Wider efforts to promote cycling include the city has hosted a round in all three editions of the Halfords Tour Series, while a stage of the Tour of Britain, as well as a Prostate Cancer Charity Tour Ride, have started and finished there each year since 2009.

4 user comments

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Great sounding scheme - when my firm bought a new office building and refurbed it, I managed to persuade them to fit a shower which made it feasible for me to ride the 15 miles in each day - more facilities like this would boost commuting numbers hugely IMHO.

posted by richred_uk [71 posts]
24th September 2011 - 12:30

1 Like

richred_uk wrote:
I managed to persuade them to fit a shower...

More enlightened employees like this, please, and more employees that ask. Just out of curiosity Rich, how successful has the shower been, Rich, in the sense of how many people use it?

posted by nick_rearden [864 posts]
24th September 2011 - 12:49


Stoke-on-Trent, if it was in-Trent they would need swimming gear, not cycling stuff. Cool

posted by chris4567 [28 posts]
24th September 2011 - 12:57

1 Like

Suggest a tour of Stoke on Trent which is not a race - more an Epicuricycle or Tweed ride. Done in working attire around places to eat, drink and buy things/work.

Stoke is however a pig of a place to ride around as its been autophied but in an half-cock way. Some traditional streets and then a swathe of demolition with a freeway (A500) and similar roads, all totally disconnected and badly signed.

I used to visit Chesterton (Broxap cycle parking and Longstaff Cycles) and ride out from Stoke Station, and drive through on A500 (or pick up hired cars from Stoke). So I've seen a few aspects of moving round/through the place.

47 years of breaking bikes and still they offer me a 10 year frame warranty!

A V Lowe's picture

posted by A V Lowe [560 posts]
24th September 2011 - 14:50