Trek and Unipublic, organisers of the Vuelta, have announced that the Wisconsin-based bicycle manufacturer has become the official bicycle sponsor of the Spanish grand tour, the 66th edition of which begins with a nocturnal team time trial in Benidorm a week on Saturday.
As part of the sponsorship, the brand, whose bikes were ridden to victory in the 2003 and 2008 editions of the race by, respectively, Roberto Heras and Alberto Contador, will be giving its name to the Trek Challenge, to be held at the Jarama Racetrack in Madrid on September 10 and 11.
The two-day event, open to the public with a number of different age group and anility categories, will comprise four separate competitions – an individual time trial, with a Trek Madone on offer to the winner, a team time trial, a mountain bike race and a distance-covered event.
Trek, which was also ridden to victory in the Tour de France seven times by Lance Armstrong and twice by Contador, with the Spaniard also picking up the 2008 Giro d’Italia title on one of its bikes, already sponsors events in Europe including l’Etape du Tour, the Paris-Roubaix Challenge and Megavalanche.
“With Team RadioShack and Leopard Trek competing this year, becoming the official bicycle of the Vuelta takes our involvement another step further and is a sign of our company’s commitment to world class racing and events,” commented Trek VP of Marketing and Product Development Joe Vadeboncoeur.
“The Trek Challenge is going to be an amazing addition to this year’s race and will offer everyone who attends or competes an unforgettable experience,” he added.
Further details of the Trek Challenge are available, in Spanish only, on the Vuelta website.
Italian bicycle manufacturer Pinarello currently sponsors the Giro d’Italia and this year launched a range of bikes that took their theme from the Italian Grand Tour.
Radar tells me their closing speed, if they are slowing and how far away. Then I decide to say a prayer. The change of light pattern is incidental.
Quite so, which is why our village 20mph zone covers the whole residential extent. Of course, enforcement is another thing..
£4.
No, that's very doubtful while proper testing would be fully destructive.
In that £1000 exactly scenario, beginners should probably be made aware that pedals will be extra.
What's wrong with dropping down on to the Millenium Bridge, or the swing bridge, then the brief, but satisfying climb back up the hill? #training....
The relatives might of course disagree, but in general I'd countenance a relatively light sentence* if only we could fix it so that those who...
Id forgotten that I got a second hand set of project two's for my getting to work bike over twenty years back.
My bet is that all these tires popping off are from people with bad pressure gauges or they're simply just putting too much air in on purpose. ...
David9694 - you were right! These new autonomous vehicles really are conspiring to run out of control!...