Tour tech 2011: Specialized show top riders' custom-colour shoes for Tour de France

S-Works shoes and helmets get the Tour de France treatment

by Mat Brett   July 1, 2011  

Specialized have shown off new pro rider-inspired colour schemes for their top S-Works Road Shoe for the Tour de France, and they’re ready with Prevail helmets to match the leaders’ jerseys if any of their sponsored athletes win them over the course of the race.

We had a quick look at the new kit at Team Astana’s hotel when we headed out to France ahead of tomorrow’s race start. The shoes come in an Alberto Contador version, an Alexandra Vinokourov version and a Roman Kreuziger model too.

If any of the Specialized-sponsored riders get into the yellow jersey during the race, they get little yellow dials for the shoes’ Boa lace system. There are two Boa dials per shoe allowing the tension at the top and bottom of the closure to be set independently. They're excellent shoes, by the way – as you'll find out if you read our review from last year.

The S-Works Prevail helmet is Specialized’s top road lid, coming with two different densities of EPS foam and a shed-load of air-cooling. The teams have models in race-leader yellow, points-leader green, and King of the Mountains polka dots for any of their riders who take the relevant jersey. It’s all about the co-ordination. There's no point being fast if you don't look cool.

Continuing the helmet theme, Specialized have given their TT helmet a new integrated visor so the riders don't need to bother with anything as aerodynamically inefficient as a pair of shades. This is the Sungard version, clearly, but all the teams who use Spesh helmets will be getting them for the team and individual time trials.

Final thing for now... Are you familiar with the concept of podium shoes? Even if you're not, the name is kind of self explanatory. Shoe manufacturers want their sponosored athletes to wear their branded footwear when they head up to the podium to collect their medals, flowers, jerseys, kisses and all that stuff. It's a big opportunity to get loads of exposure. But totter up the steps on your cleats and you stand a good chance of coming down arse over... elbow, undoing all that good publicity you've just won. Hence, podium shoes: they look like cycling shoes, they're actually daps. Clever!

There's a trend, though, for podium shoes to be worn when there's not a podium in sight. Yes, if you work for Specialized or Mavic or whoever: fine, it makes sense. We're just a bit concerned they're starting to leak out into general use and, to be honest, it concerns us greatly.

7 user comments

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I have a friend who used to wear Sidi motorbike boots everywhere. He didn't have a motorbike. But he did run an art gallery in the East End at the time as well as being a an pretty cutting-edge artist in his own right so I just put it down to part of his quirky personality.

Are you saying Mavic types are all walking round France with bright yellow trainers - sorry, podium shoes - on? Never mind the drugs squad, where's the fashion police when you need them Wink

Simon_MacMichael's picture

posted by Simon_MacMichael [7603 posts]
1st July 2011 - 13:13

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where can I get some podium shoes? It's thjhe closest I'll ever get to a TDF podium Big Grin

Carpe Diem ab absentis: seize the day off

Coodsta's picture

posted by Coodsta [95 posts]
1st July 2011 - 13:28

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Speaking of yellow, I see Alberto Contador bought his team mates a new watch each for the Tour with a fetching yellow strap.

I couldnt help but think that yellow leather must have come from some very strange cows...

posted by farrell [1097 posts]
1st July 2011 - 13:43

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I thought they were called Cavendish shoes.

That reminds me of an anecdote about a cyclist riding out to a bait shop to join his friends for a fishing trip, and the wizened old salts behind the counter exclaiming, "Wow, that boy's really serious, he's even got special fishing shoes."

posted by handlebarcam [527 posts]
1st July 2011 - 13:56

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Simon_MacMichael wrote:
Are you saying Mavic types are all walking round France with bright yellow trainers - sorry, podium shoes - on? Never mind the drugs squad, where's the fashion police when you need them Wink

You know you want to...

http://grantburwash.wordpress.com/2010/01/16/coolest-podium-shoes-ever/

posted by Mat Brett [1740 posts]
1st July 2011 - 22:44

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OK, it's a really trivial point, but the missing apostrophe in the headline makes it seem at a first reading as if Specialized were showing the shoes to the riders. 'Hey, top riders, look at these custom-colour shoes. Suits you, sir...'

Anyway, yes, I want some.

Noli porcum linguere

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posted by captain_slog [258 posts]
3rd July 2011 - 14:39

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And lo, there it is. I feel guilty now. I'm sure you had better things to do with your Sunday.

Noli porcum linguere

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posted by captain_slog [258 posts]
4th July 2011 - 20:30

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