Bike Pure partners with SportsTaGID to launch emergency identification bracelet

Make sure medics have your details should the worst happen while showing your support for a clean sport

by Simon_MacMichael   June 20, 2011  

Bike Pure SportTaGID.jpg

Anti-doping organisation Bike Pure has teamed up with identity bracelet company SportsTaGID to produce a wristband that allows cyclists to show their support for its campaign while allowing themselves to be quickly identified should they suffer an accident while out riding.

Co-founder of Bike Pure Andy Layhe said: “Rider safety and welfare is an issue close to our hearts and we feel that the SportsTaGID is an excellent means of providing valuable information to those on the scene of an accident when time is of an essence.”

He added that some of the proceeds from the sale of the bracelet, which of course comes in the organisation's signature blue, would be used to help Bike Pure continue with its anti-doping campaign, while providing riders with a potentially life-saving means of identification.

The bracelet is made from ultra silicone with a stainless steel tag and is designed to match the wearer’s skin temperature in less than three minutes, meaning that they are hardly aware they are wearing it.

SportsTaGID says its products have been extensively trialled on professional cyclists, scuba divers and surfers, adding:. “We have tested our ID beyond the boundaries of athletic usage making sure its durability withstands the rigors of not only human demands but mother nature’s harshest elements.

“For example, we took our ID to the shores of Cabo San Luca in Mexico and submerged it for a week in 20 feet of ocean surf and salt.

“Our ID came up intact like the first day it went down. After a fresh rinse of tap water the closure worked flawlessly.

“Your own SportsTaGID bracelet is personal to you and carries your own personal information, name, blood type, known allergies and address, etc. The personal details are engraved with a high-powered laser.

SportsTaGID founders Bryan and Chris added: "As we support Bike Pure we believe the majority of professional sports are drug free. That being said, it is unfortunate that so much attention is given to the few that are caught breaking the rules and tarnishing the professional image of sports such as cycling."

Bike Pure is giving away one bracelet on Facebook – all you need to do is head over to www.facebook.com/bikepure" target="_blank">its page on the social networking site and leave a comment below the picture. The winner will be drawn on 1 July.

The bracelet can also be ordered here at cost of $25.99 plus postage.

 

8 user comments

Oldest firstNewest firstBest rated

I'm sorry, i think this is just a copy of the Road ID http://www.roadid.com

I've had one of those for years, plus they are cheaper Devil

Gkam84's picture

posted by Gkam84 [9006 posts]
20th June 2011 - 15:07

1 Like

Agree with the previous comment, a more expensive imitation of the original and best Road ID.

Road ID also give a portion of each order to a choice choice of one of 6 charities.

'Additionally, "Road ID Gives Back" is an ongoing program where we donate a portion of every order to one of six excellent causes. This program allows each customer to specify which organization should benefit from his or her order. This program was launched in October 2007 and benefits the following organizations: Arthritis Foundation, Lance Armstrong Foundation, Leukemia & Lymphoma Society, National MS Society, Susan G. Komen Race For The Cure and the American Society for the Prevention of Cruelty to Animals (ASPCA), the Wounded Warrior Project and the Juvenile Diabetes Research Foundation (JDRF).

posted by TrimmDich [44 posts]
20th June 2011 - 15:53

2 Likes

If I'm going to be submerged for a week in 20 metres 'of salt and surf' I'm not sure what good the bracelet will be when I'm pulled out. I stuck my Road ID bracelet on my 7 year old daughter last year on the beach and got it back looking like it had suffered road rash on a descent of the Tourmalet - but still readable. Logging your blood group is a little pointless as hospitals will likely ignore it for insurance reasons and pump type 'O' into you anyway if they have to give a infusion in a hurry.

Silly me. You're probably right....

MercuryOne's picture

posted by MercuryOne [1084 posts]
20th June 2011 - 15:57

2 Likes

MercuryOne wrote:
Logging your blood group is a little pointless as hospitals will likely ignore it for insurance reasons and pump type 'O' into you anyway if they have to give a infusion in a hurry.

Correct. Type O rhesus negative matches to all other blood types. So if you are 0rh- then get donating - when the Blood Bank says stocks are low, they generally mean this type.

Ticktock

posted by Michael5 [121 posts]
20th June 2011 - 18:33

1 Like

Michael5 wrote:
MercuryOne wrote:
Logging your blood group is a little pointless as hospitals will likely ignore it for insurance reasons and pump type 'O' into you anyway if they have to give a infusion in a hurry.

Correct. Type O rhesus negative matches to all other blood types. So if you are 0rh- then get donating - when the Blood Bank says stocks are low, they generally mean this type.

Are they any non-NHS blood banks in UK? I have O-ve blood group and use to regularly donate back in India. However, been unable to donate even once here ... different alibi every time.

Wondering if Red Cross, MsF or something like it runs blood banks here.

~rbx

rbx's picture

posted by rbx [243 posts]
21st June 2011 - 21:43

3 Likes

Actually costs less than Roadid and its a better product. Devil
Guess you missed their point person above about the product being tested in the ocean. When you sweat and work out..the band get hit with lots of salt. So if they went to that much trouble I thinks it pretty cool. Their id is recommended for all sports. + you can engrave whatever like, blood type was probabaly just a suggestion from the folks at BP. Big Grin Has anyone noticed the pictures of extreme sports that showed up all of a sudden on roadids page?Never noticed that before looks kind of similar to Sportstagids Call Me Call Me

posted by GregR [3 posts]
25th July 2011 - 2:58

3 Likes

I like them both but its great to have a choice.

posted by GregR [3 posts]
25th July 2011 - 3:00

2 Likes

Nerd Nerd Nerd The guys above comments on Roadid vs Sportstagid. My Friend has the roadid and I have the Sportstag and its night and day difference. The Sportstagid Feels better and you can tell it apart with your eyes closed just on the way it feels. Really!! Yes they both have similar id tags but the roadid has the feel of textured rubber thats right rubber it even says that on their webpage "rubberized watch band".... who wants to wear rubber? Rubber breaks down just like your tires and it changes with time and omits odor. Silicone has a better molecular structure not too mention being lighter. Whens the last time you heard of some babe with a set of rubberized implants! Ok Im off topic and I can hear the laughter but you get the idea. Roadid had a recall on theirs apparently the buckle was failing my friend got an email saying that they are replacing his buckle no charge. My Sportstagid works for me, to each his own.Both products deserve credit here. One thing I did notice My friends roadid appearance has changed over time the band became dished or warped and starting to crack, there is notable difference in wear that is quite suprising must be the rubber. FYI theres nothing original about either of them as this band style and id tag with watch clasp has been around for 10 years as medical id so I am not sure what anyone is getting at here. Kudos to sportstagid as they have done a ton of R&D in what looks to be so simple but actually has been given much thought.Kudos to Roadid for their marketing and creating awarenes. I think its great that Sportstagid and bike pure are working together seems they are creating awareness in professional cycling and all sports trying to remove those who use performance enhancing drugs...cheaters... hats off to both companies, seems unlike most companies they both care about what there doing. I suggest people try products first before making judgement calls based on appearance. Its all good for us consumers. There's lots of carbon bikes that look the same but they all ride differently. Ride safe. Cheers,
GR Nerd

posted by GregR [3 posts]
5th August 2011 - 1:39

3 Likes