Anti-doping organisation Bike Pure has teamed up with identity bracelet company SportsTaGID to produce a wristband that allows cyclists to show their support for its campaign while allowing themselves to be quickly identified should they suffer an accident while out riding.
Co-founder of Bike Pure Andy Layhe said: “Rider safety and welfare is an issue close to our hearts and we feel that the SportsTaGID is an excellent means of providing valuable information to those on the scene of an accident when time is of an essence.”
He added that some of the proceeds from the sale of the bracelet, which of course comes in the organisation's signature blue, would be used to help Bike Pure continue with its anti-doping campaign, while providing riders with a potentially life-saving means of identification.
The bracelet is made from ultra silicone with a stainless steel tag and is designed to match the wearer’s skin temperature in less than three minutes, meaning that they are hardly aware they are wearing it.
SportsTaGID says its products have been extensively trialled on professional cyclists, scuba divers and surfers, adding:. “We have tested our ID beyond the boundaries of athletic usage making sure its durability withstands the rigors of not only human demands but mother nature’s harshest elements.
“For example, we took our ID to the shores of Cabo San Luca in Mexico and submerged it for a week in 20 feet of ocean surf and salt.
“Our ID came up intact like the first day it went down. After a fresh rinse of tap water the closure worked flawlessly.
“Your own SportsTaGID bracelet is personal to you and carries your own personal information, name, blood type, known allergies and address, etc. The personal details are engraved with a high-powered laser.
SportsTaGID founders Bryan and Chris added: "As we support Bike Pure we believe the majority of professional sports are drug free. That being said, it is unfortunate that so much attention is given to the few that are caught breaking the rules and tarnishing the professional image of sports such as cycling."
Bike Pure is giving away one bracelet on Facebook – all you need to do is head over to its page on the social networking site and leave a comment below the picture. The winner will be drawn on 1 July.
The bracelet can also be ordered here at cost of $25.99 plus postage.
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.