You may recall our story from a week or so ago talking about round-the-world cyclist James Bowthorpe planning on spending 24 hours riding a Rollapaluza rig in the window of London cycling cafe Look Mum No Hands!
Well, not only did James meet the challenge of riding around the clock in full view of the good denizens of London's Old Street - as well as our man TR armed with his trusty camera - but he also racked up an incredible 670 kilometres while he was doing it.
Tha's more than 400 miles. It's equivalent to three longish stages of the Tour de France. In a comparison that James would perhaps appreciate more than most of us, it's around a sixtieth of the circumference of the earth.
Commenting on his feat afterwards James said: "I can't take all the credit for this because only a small part of me actually enjoyed it, the other part of me thinks I'm an idiot. And a show off."
And after all that he still had the energy to give a talk about his adventures after finishing his 24-hour stint in the saddle earlier this evening.
Chapeau to James, and we look forward to covering his build-up to RAAM in the year ahead.
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.