Surrey road safety campaign urges drivers to keep an eye out for cyclists

June highlighted as peak month of year for accidents to riders

by Simon_MacMichael   June 15, 2011  

Drive SMART logo.png

A road safety campaign operated jointly by Surrey Police and Surrey County Council is urging all road users to try and be more considerate of others in a bid to reduce the number of accidents involving cyclists on the county’s roads.

The Drive SMART campaign says that 14 per cent of accidents involving injury to cyclists take place in June as more take to the roads, encouraged by warmer weather, reports Elmbridge Today.

Nearly one in five accidents take place during the morning rush hour between 7am and 9am and are most likely to happen within 1km of the rider’s home and in urban areas subject to 30mph speed limits.

The statistics were compiled following an analysis of accident data for the county between 2004 and 2008.

Dr Andrew Povey, leader of Surrey County Coucil, commented: “It’s likely June is the most dangerous month for cyclists because the warmer weather encourages more people to get on their bikes.

“Through our Drive SMART campaign we’re trying to persuade all road users to abandon their selfish behaviour and give more thought to each other.

“I would urge motorists to give cyclists enough time and space and I would ask those people riding a bike to make sure they obey the rules of the road.”

Inspector Chris Colley said that cyclists needed to make sure they were aware of the Highway Code, but said they should also take other measures, none of them legal requirements, to ensure they remained safe while riding on the road.

Those include “being visible to other road users and pedestrians, wearing a helmet and using cycle lanes and advanced stop areas for cycles at traffic lights.”

The Drive Smart campaign “aims to tackle anti-social driving in Surrey to reduce road casualties and make the county's roads safer and less stressful for everyone.”
 

9 user comments

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I work with 2 people who live in Surrey. Neither had any idea of this highly publicised campaign, and one is a keen cyclist.

OldRidgeback

posted by OldRidgeback [2195 posts]
15th June 2011 - 12:11

2 Likes

I wish they'd do something about the road surfaces in Surrey. They're a bloody joke in places.

Road

harvey1-8's picture

posted by harvey1-8 [10 posts]
15th June 2011 - 13:01

1 Like

I had a wee into the wind tthis morning too!

bikeandy61's picture

posted by bikeandy61 [390 posts]
15th June 2011 - 13:04

0 Likes

Mixed messages with the usual blame-the-cyclist quote from the police there but why is this left to local councils anyway? Drink-driving and motorcycles get national campaigns. Cycling should too.

Will they arrest any negligent road users as part of "tackling" them?

posted by a.jumper [698 posts]
15th June 2011 - 14:12

1 Like

So 20% of accidents happen in 30mph areas? I would imagine that a good proportion of the cars involved were going more than 30mph.. 'What's your rush?' would be a better slogan to make the point.

Silly me. You're probably right....

MercuryOne's picture

posted by MercuryOne [1058 posts]
15th June 2011 - 16:44

1 Like

MercuryOne wrote:
So 20% of accidents happen in 30mph areas? I would imagine that a good proportion of the cars involved were going more than 30mph.. 'What's your rush?' would be a better slogan to make the point.

The problem is more likely accidents at urban junctions and people getting doored in queueing traffic.

Stewie

posted by stewieatb [298 posts]
15th June 2011 - 16:52

1 Like

I live in Surrey and this is the first I have heard of this campaign.

Apart from all the beautiful off-road possibilities I would say Surrey is pretty hostile to cycling. 4x4 off-roaders get more sympathy here (see Hindhead Inspector's report)

I can't say Surrey Plod has ever struck me as any more cycle friendly than the Metplod, and unlike Metplod I don't think I have ever seen a Surrey plod on a bicycle.

posted by Paul M [309 posts]
15th June 2011 - 20:46

1 Like

I also live in surrey and was completely unaware of this campaign. Obviously very effective and inclusive.

The advanced stop junctions quote is a bit of a joke though - pretty much always full of motorbikes or cars that have edged over the stop line.

posted by the-yorkshire-p... [179 posts]
17th June 2011 - 9:48

1 Like

>Those include “being visible to other road users and pedestrians, wearing a helmet and using cycle lanes and advanced stop areas for cycles at traffic lights.”

I'd like to know which cycles lanes he's thinking of which are actually worth using...

posted by JonD [180 posts]
17th June 2011 - 13:22

1 Like