New Cotic video: Late for Work

Short video shows off the X cyclocross bike

by Mat Brett   June 1, 2011  

Cotic video.jpg

Funny! Cotic and This Is Sheffield have produced a cool little video to show off the Cotic X cyclocross bike that was launched last year.

Although the vid suggests you 'take the fun way home', it follows a rider who’s late for work going the cyclocross route to the office. On the face of it very much inspired by the videos of street trials professional Danny MacAskill, it’s definitely worth a couple of minutes of your time.

The rider is Swinny, a downhill mountain biker from the This is Sheffield collective of bike folk. He’d never ridden drop bars before shooting the footage but doesn’t seem to have had too much trouble adapting.

X framesets – the frame and a steel fork – cost £350. Complete bikes range from £900 for the X Weekday to £1,375 for the carbon forked X Sunday Disc which features in the video. Go to for all the details.

The Cotic X - Late for work from Joe Bowman on Vimeo.


6 user comments

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Especially that they've just portrayed it nicely as (semi) ordinary bloke on way to work. Nice wheels, but just usual bag, shoes, clothing, etc.

Almost as if cycling to work is the most normal thing in the world ...

timlennon's picture

posted by timlennon [227 posts]
1st June 2011 - 11:01

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I wouldn't like to have to work in the cubicle next to him, if those are his work clothes he riding in. But the odd off-road commute during the summer months is a good way to prepare for the cyclocross season in the autumn. Not so great for keeping up the form over the winter though, unless you like scrapping off a few millimeters of mud from the entire lower half of your body when you reach the office.

posted by handlebarcam [527 posts]
1st June 2011 - 12:06

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A brief cameo for the speeding suffolk cyclist from your other story- he must be a triathlete.

posted by wild man [279 posts]
1st June 2011 - 19:57

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Love it!

djcritchley's picture

posted by djcritchley [146 posts]
3rd June 2011 - 15:49

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I cant help but like that vid, just for the fact there were a few "oh shit" moments, like any sensible person would race to work in a suit, but nevermind

The other part i found interesting, that mini ramp like thing on the steps, is that built in? I've never seen tha\t before, fairly common in cities? Thinking

Gkam84's picture

posted by Gkam84 [8825 posts]
3rd June 2011 - 16:57

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He was a bit of all right....but why waste all that time following the guy on the bike? Devil

Liz Farrelly

posted by liz.farrelly [16 posts]
3rd June 2011 - 18:23

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